Sandra Chamoin

Specialist in international brand management and digital marketing strategy in the luxury and fashion sectors (Watchmaking, Jewelry, Leather Goods, Cosmetics), I have collaborated with the Creative Directors of Houses J.P Gaultier, C. Lacroix, N. Ricci, Cerruti, Cacharel, G. Laroche, and also for the brands Ice Watch, Kronaby, Yema, Revlon, Guinot & Mary Cohr. I have thus developed collections and implemented 360° launch strategies based on French and International market issues. Passionate about innovation and digital, with expertise in Data Marketing and Business Intelligence, I support companies in their transformation by combining traditional and digital approaches. My leadership and data-driven approach, combined with strong creativity, allow me to solve complex problems and effectively strengthen brand presence in transforming environments.

✅ 360° Marketing Strategy: development of integrated campaigns, combining branding, digital, and retail, both creative and results-oriented, placing the consumer at the heart of the strategy while optimizing profitability.

✅ Creation and development of collections: expertise in product lifecycle management, from design to commercialization, based on consumer insights, strong creative trends, and profitability objectives.

✅ Digital Transformation/Data Marketing: Certified in Data Marketing/AI, I help brands optimize their campaigns with predictive strategies, ensuring better personalization and return on investment, through data analysis, audience segmentation, and marketing automation tools. My approach combines the aesthetics of luxury and technological innovation. The power of data in the service of Luxury allows for hyper-personalized customer experiences while preserving the essence and heritage of brands.