Freelancer profile translated to English.
Back to original languageAbout Sandra
After studying for a degree in Advertising and Public Relations, I decided to specialize my training in Communication Management, which has allowed me to work oninstitutional, social, and corporate communication projectsfor over a decade.
I am passionate about **strategic communication**, always viewed from a global perspective, with a special focus on the digital realm and content marketing.
Currently, as an independent consultant, I help organizations define and achieve their **communication objectives**.
My services, in both strategic phases and action execution, are:
- **Communication and Strategy Consulting**:
- Study of the environment and needs.
- Definition of objectives.
- Development of strategic communication plans.
- Analysis and evaluation.
- **Digital Communication**:
A specific digital communication strategy is necessary to ensure and improve online presence. This responds to different objectives and may include, among others, the following channels and actions:
- Social media
- Email marketing (newsletters)
- Blogs
- Digital advertising
- Podcasts
- Websites
- **Content Marketing**:
Content marketing is a transversal strategy that encompasses the management, development, and dissemination of content across the organization's various communication channels.
This type of strategy seeks to give voice, style, and tone to all organizational communications through the creation of relevant content for the audience and the use of new formats.
- **Events**:
Event organization includes actions in its different phases:
- Pre: objective planning, format selection, invitation management, material design.
- During: supplier management, event coordination, possible on-site communication actions.
- Post: evaluation and closing, possible communication actions (content for different channels).
Spanish
Native or bilingual
English
Fluent
Catalan
Native or bilingual
French
Basic
Can work on-site
Barcelona (up to 10km)
Experience
- Col·legi Oficial de Psicologia de CatalunyaHead of Communication and MarketingPUBLIC SECTORApril 2019 - February 2024 (4 years and 11 months)Barcelona, Spain- Design, development, and execution of the online (digital and content strategy) and offline communication and marketing plan.- Coordination, distribution, and supervision of department tasks.- Press relations: press releases, material kits, press releases.- Management of the department's budget, suppliers, and external collaborators.- Supervision of protocol and execution of institutional events.- Coordination of informational materials (College's digital magazine, infographics, guides...).- Preparation of accountability materials (reports, institutional annual report...).- Coordination of multi-channel advertising campaigns.- Management and coordination of communication needs of the organization's various stakeholders (Board of Directors, Management, Territorial Delegations, departments, public institutions, official bodies).
- LOUD Marketing & Communication AgencyPR & Communications ManagerFASHION AND COSMETICSFebruary 2015 - April 2019 (4 years and 2 months)Barcelona, Spain- Development and implementation of communication strategies.- Design of social media strategy and Community Management: planning, monitoring, and evaluation.- Writing press releases and managing digital content.- Relations with media, journalists, and influencers.- Organization and management of press conferences and events.
- Oxfam IntermónCommunication TechnicianPUBLIC SECTORFebruary 2013 - January 2015 (1 year and 11 months)Barcelona, Spain- Development of the communication strategy proposal and coordination for led projects, resource allocation, and evaluation.- Creation and maintenance of relationships with journalists and opinion leaders.- Writing and management of content for the organization's channels, as well as for collaboration spaces with media and other entities.
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Education
- Google Analytics 4Seeway - School of Design, Animation, Digital Communication2023
- SEO SpecialistSeeway - School of Design, Animation, Digital Communication2019Especialista SEO