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Description

Hello, I'm Sandra.

Introducing myself is difficult.

They say about me that I am ⤵️

> The 3 P's: Pertinent, Pragmatic & Proactive

But also

> sincere, determined, optimistic, fun, audacious

> whole, loyal, reliable, benevolent

(yes, I asked my friends to describe me 😉).

After 20 years as head of cabinet and communication, I know one thing: clarity is power.

I'm not here to agree with decision-makers, but to be their Sparring Partner.

I founded PERTINOVACOM to help leaders stop being overwhelmed by operations and regain control.

My method for unblocking leaders who feel underwater is RAP.

👉 My approach focuses on the three vital levers of a company:

• Reputation: being credible and respected (clients, partners, employees, talents...).

• Attractiveness: being chosen and desired in your market.

• Performance: having a structure and strategy built to last.

➡️ Leader unblocker who helps to see blind spots and make decisions where necessary.

Every project I support is treated as if it were my own.

My areas of expertise

› Public interest, sustainable development, crisis communication

› Committed companies

› Industry and territory

› Organizations that want to align their actions and their words.

My intervention formats (on-site or remote)

- Flash missions: 48 hours to audit a blocked situation and propose an action plan.

- "Right-hand man" support: monthly package to advise a leader.

- Interim management: support for a limited time (6 months max).

Industry field of expertise

Languages

French
Native or bilingual
Spanish
Fluent
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Pertinovacom
Founding Leader
January 2023 - Today (3 years and 5 months)
Support for leaders, brand strategy and project management. Launch of a Made in France brand (identity, positioning, go-to-market strategy), redesign of expert coach identity (Personal Branding), communication audit and strategy. → Clarification of positioning, structuring of storytelling, credibility and autonomy of leaders.
Project Management Governance Positioning Strategy Branding & Identity Communication Strategy
collectivité territoriale
Director of Communication and Cabinet
January 2003 - January 2023 (20 years)
Strategic management, crisis management, decision support, process implementation, transverse management

Territorial development project (€3M) with the valorization of a natural site transformed into a multi-generational living space; creation and coordination of the "Wednesdays in Celebration" concept and direction of the open-air festival (8,000 spectators).
→ Creation of a generational mixing space that has become a landmark in the area, transformation of a natural site into a strategic asset for the community's image.

Emergency management during major floods affecting the area with the structuring and management of the crisis unit (interface between the population, elected officials, security services, agents and the press; coordination of talking points).
→ Guarantee of the coherence of the information provided, streamlining of the command chain and maintenance of operational continuity of services, securing decision-making processes under high pressure and preserving trust in the institution.

Internal communication validation process with the implementation of a simplified decision-making protocol between the cabinet, departments and services.
→ Restored fluidity and eliminated decision-making bottlenecks.
Crisis Management Project Management Process Facilitation Communication Strategy Interim Management