Freelancer profile translated to English.

Description

Freelance digital acquisition consultant, I help companies design, manage and optimize performance-oriented and ROI-driven Display campaigns.

I developed my expertise in demanding environments, notably at Havas, where I worked on managing Display campaigns for high-stakes accounts. This experience allowed me to acquire rigorous methodology, a strong performance culture, and excellent KPI mastery.

I am involved in the entire campaign lifecycle: understanding business objectives, setting up systems, continuous optimization, analyzing results, and strategic recommendations. My approach is data-driven, structured, and focused on concrete results.

I take charge of your communication campaigns from A to Z, from brief to detailed performance report presentation.

My expertise

▫️ Digital acquisition strategy (Display): complete management of display and video campaigns.

▫️ KPI monitoring, performance & ROI analysis

▫️ Budget management & strategic recommendations

▫️ Reporting & results presentation

🎯 Objective: design and manage high-performing campaigns by combining precise data analysis, strategic vision, and operational efficiency.

📊 Technical skills: Google Ads (Display), Analytics, Sizmek, IAS. DAR, Eulerian, WordPress, Canva, Hootsuite, Looker Studio.

🌍 Languages: French (native), English (B2).

🎓 Education: MBA Digital Product Manager, specialization in communication and e-influence.

Available for full remote assignments, contact me to propel your projects and engage your audiences successfully!

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Remote only

Primarily works remotely

Havas
Digital Consultant
DIGITAL AND IT
June 2021 - August 2024 (3 years and 3 months)
• Management and optimization of digital advertising campaigns (display, video, branding, and performance).

• Performance analysis using custom Looker Studio dashboards, facilitating KPI monitoring and client reporting.

• Creation of tracking for precise campaign monitoring and continuous optimization.

• Adaptation of documents, reports, and internal processes according to specific client requests, ensuring fluid communication and respect for their requirements.

• Development of media plans, budget monitoring, and coordination with internal teams and external partners.

• Conducting end-of-campaign reviews and presenting results in the form of monthly, quarterly, and annual reports, detailing performance and strategic recommendations for future actions.

• Conducting benchmarks and competitive intelligence to refine communication strategies.
Review Reporting Tracking Google Ads PowerPoint Microsoft Excel Sizmek IAS Eulerian Adobe Looker Studio Google Analytics Project Management Media Recommendation Data Analysis Performance Optimization
Opusdomus
Web Project Manager
September 2020 - April 2021 (7 months)
• Management of a client portfolio for web projects, ensuring deadlines, budgets, and expectations are met.

• Design and optimization of user experience (UX) for websites and digital platforms.

• Supervision of deliverable production and quality, with rigorous testing phases and adjustments to ensure client satisfaction.

• Monitoring project performance through detailed reports and regular reviews.

• Management of clients' corporate sites and blogs, including writing SEO-optimized articles to improve their online visibility.

• Development of upsell opportunities by proposing improvements or complementary solutions to meet evolving client needs.
Jira Wordpress Blog Post Writing