Freelancer profile translated to English.
Back to original languageAbout Sandra
Let's Transform Your Brand into a Major Asset!
With **triple expertise**:
- 10 years inDigital Marketing & 360 Communication Project Management(digital and press relations), including 2 years in five international markets (France, Spain, Portugal, Morocco, Romania).
- 3 years ofCoordinating 10 major events(with an average of 80 to 100 participants per site, totaling around 600 people) for a mid-sized company and press/public events for startups (gathering between 100 and 400 people).
- 10 years inMultisite and International Management(4 to 7 sites, with teams of 4 to 15 people, either on-site or distributed across five countries) with activity steering.
As a strategic partner, **my mission is to transform complex market challenges into clear and measurable growth opportunities**.
I offer a unique hybrid expertise: from deploying 360° marketing and communication strategies that build strong brands and attract clients, to optimizing an operational action plan.
My approach guarantees effective consistency and measurable results, from the first customer contact to lasting loyalty.
My services:
- Development of a complete Brand Positioning Audit
- Consulting in Management strategy and performance
- Development of a 360 Marketing and Communication strategy (digital and media relations)
Available for one-off missions or regular support, I also offer hourly consulting or coaching sessions to meet your specific needs.
Feel free to contact me to discuss your projects and see how I can support you in your commercial strategy.
French
Native or bilingual
English
Fluent
Spanish
Conversational
German
Basic
Can work on-site
Meudon (up to 50km), Paris (up to 50km)
Experience
- Boost your comManagement, Marketing and 360 Communication Consultant, specializing in Brand Image.January 2025 - Today (1 year and 5 months)**Main Missions**: Develop brand visibility and notoriety online by designing and implementing brand strategies specific to social networks and collaborating closely with press relations teams to ensure coherent and amplified communication.
- Define and implement social media content strategies aligned with the overall brand identity, values, and objectives.
- Daily community management, fostering interaction, responding to comments and messages, and stimulating conversations around the brand and its values.
- Monitor and manage the brand's online reputation on social networks, identify mentions, and manage potential crises in collaboration with relevant teams.
- Develop social media content strategies in coordination with press relations initiatives (product launches, press releases, media events) to maximize their online impact.
- Track and analyze branding KPIs (awareness, engagement, brand sentiment) presented monthly.
- CGI,Marketing and Internal Communication Project ManagerJanuary 2022 - January 2024 (2 years)**Main Missions**: Project management for the deployment of Brand Image and Employer Brand on social networks and in 360 Communication for the Southern Europe entity (France, Morocco, Spain, Portugal, and Romania):
- Define and implement the Brand content strategy on social networks in alignment with the global Identity.
- Ensure the consistency of the visual identity and brand message across all communication materials for the Southern Europe entity.
- Design and manage international brand awareness campaigns to increase online engagement from partners and clients.
- Collaborate closely with local marketing and communication teams to integrate the brand strategy into all initiatives.
- Lead teams for informational, competitive, and technological monitoring. Track and analyze branding KPIs (awareness, engagement, brand sentiment) presented to the Executive Committee each month.
- TRAVORIUM,Community ManagerJanuary 2020 - January 2022 (2 years)**Main Missions**: Develop the brand's online visibility among customer and partner communities, manage and engage these communities.
- Develop and implement a multi-channel editorial calendar (Facebook, Instagram, Twitter, LinkedIn, Pinterest, potentially TikTok, etc.) aligned with the agency's overall marketing strategy and the interests of different target communities.
- Daily management of various communities by answering questions, stimulating discussions, organizing contests and polls.
- Set up and moderate community groups (especially on Facebook by customer or partner category) to encourage exchange among members and strengthen the sense of belonging to the brand.
- Train and coach partner members in digital communication to promote engaging online content.
- Track and analyze branding KPIs (awareness, engagement, brand sentiment) presented in monthly reports.
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Education
- Master in 360 Marketing and Communication ManagementPSTC2024Management et gestion d'entreprise, Marketing stratégique et opérationnel Communication 360 Evenementiel
- Bachelor in Wealth Managementcfpb2020
Certifications
- Web Writingformalis2021
- Project Management with Waterfall Methodopenclassroom2021