Freelancer profile translated to English.

Description

Complex topics don't need loud claims, but clear decisions.

The decisive factor isn't the amount of content, but the strategic positioning along real decision processes (Customer Journey).

I support teams and experts in sharpening complex topics, setting priorities, and structuring content in a way that turns attention into concrete demand.

With a focus on impact.

Typical situations:

- "Our content performs, but we're not closing deals."

- "We produce a lot, but none of it scales."

- "We lack structure and a clear direction."

- "We simply don't have enough people in marketing and need support."

- "We need more visibility."

- "We need support with target group analysis."

Focus areas:

- Strategic Communication & Positioning

- Messaging & Argumentation Logic

- Content & Campaign Architecture

- Email Marketing along the Customer Journey

- Website Texts, Whitepapers & Customer Stories

- LinkedIn Communication as part of positioning

What you can expect:

- Honest assessments instead of sugarcoating

- Focus instead of a backlog of measures

- Content & Copy with a clear business context

- Relief through clarity

I look forward to our collaboration!

Industry field of expertise

Languages

German
Native or bilingual
English
Conversational
French
Conversational

Workplace preferences

Remote only

Primarily works remotely

Textgold
Copywriter & Marketing Strategist
SOFTWARE PUBLISHING
January 2025 - Today (1 year and 7 months)
Focus areas:

- Strategic B2B IT, SaaS communication for complex products & services
- Positioning, Messaging & Argumentation Logic
- Email marketing as part of the sales process
- Content & Campaign Architecture
- Website texts, whitepapers & customer stories
- LinkedIn communication as part of B2B positioning
Email marketing Content marketing Copywriting Campaign Management Social Media Marketing
Medumio Salutem Solutions oHG
Senior CRM Manager
April 2025 - August 2025 (4 months)
Development & implementation of target group-specific newsletter segmentations Optimization of the customer journey through data-driven decisions Creation of KPI-based reports Collaboration with sales and content team to improve CRM communication
SoftProject GmbH
Senior Marketing Manager
July 2024 - January 2025 (6 months)
Introduction and management of automated lead nurturing campaigns with Microsoft Dynamics 365 Expansion of digital content formats (newsletters, blogs, social media) → 30% more awareness Further development of the customer journey and close coordination with sales → shortened sales cycles Maintenance and optimization of the website (WordPress) Organization of webinars

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Copywriting, Sales Psychology, Funnels
Brand your Voice
2025
Copywriting, Verkaufspsychologie, Funnels
Magistra Artium
Ruhr University Bochum
2005
Magistra Artium

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Copywriter

Sandra B.

Marketing Consultant

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