Freelancer profile translated to English.

Description

I am a results-oriented freelance marketer with over 20 years of experience in B2B sales and marketing. My strength lies in translating technical product knowledge into commercial opportunities: from data-driven SEO strategies and paid campaigns to content that not only ranks in Google but is also discoverable in AI chatbots like ChatGPT and Gemini (GEO).

At Creemers Compressors, I achieved a 131% organic traffic growth from scratch and doubled the number of top-10 Google positions. I achieve this not with theory, but with hands-on work in tools like SEMrush, SurferSEO, GA4, and Google Ads.

I am currently undertaking an interim marcom assignment at CINOP in Den Bosch and support e-commerce clients through my own agencies Lichtpunt Marketing and Flowtera. I am available for additional assignments of 16 hours per week.

What I can do for you:

SEO and GEO: more organic traffic and visibility in AI searches.
Google Ads, Meta Ads, and LinkedIn Ads: campaigns that convert.
Interim marcom: quickly deployable, no wasted onboarding time.
Content and copywriting: texts that rank and are read.

Languages

Dutch
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Oss (up to 50km)

CINOP
Communication Advisor a.i.
EDUCATION AND E-LEARNING
May 2026 - Today (3 months)
's-Hertogenbosch, Netherlands
CINOP is a national knowledge institute in the field of education and the labor market. As an interim marcom employee, I am responsible for the online visibility and communication expressions of the organization. I work hands-on with website management in WordPress, content creation, and the deployment of digital channels. This assignment offers me valuable experience outside the technical sector and strengthens my broad employability as a freelance marketer.
E-mail Marketing Content marketing Writing SEO LinkedIn Marketing Communication
Freelancer
Marketing Specialist
DIGITAL AND IT
July 2025 - Today (1 year and 1 month)
Oss, Netherlands
As a results-oriented marketer, I support freelancers and SMEs in achieving measurable online growth. I combine data with creative content to increase findability and conversion.
Develop and implement online campaigns (B2B/B2C), via Google, Meta, and LinkedIn.
Write SEO and GEO optimized web texts for organic growth in search engines and AI chatbots
Ensure continuity on social media platforms for optimal visibility.
Increase customer engagement and conversion through targeted email campaigns, optimized for segmentation, timing, and relevant content.
Projects:
1) AI automation startup: Full go-to-market set up. Google Ads achieved a CTR of >3% with 283 landing page visitors in the first month (avg. CPC: €2.88). LinkedIn Ads generated over 11,000 impressions within 3 weeks. Results-oriented, data-backed.

2) Installation technology: In 11 weeks, the number of ranked keywords grew from 873 to 1,087 (+24.5%), with an AI Visibility score of 18 in Google AI Overviews. Results-driven, data-backed!

3) E-commerce in PPE (ongoing assignment, project basis): Realization of a future-proof SEO and AEO content strategy with a focus on E-E-A-T for various workwear categories. By converting technical specifications into compelling, in-depth content (landing pages of 1000+ words), authority in a competitive market has been strengthened. Customer appreciation: a 5-star Google review!

Tools: WordPress, SurferSEO, SEMrush, Google Ads, Meta Business Suite, LinkedIn Campaign Manager, GA4
SEO copywriting GEO Google Ads Lead generation Email marketing
Creemers Compressors B.V.
Marketing Specialist
MECHANICAL ENGINEERING
November 2019 - June 2025 (5 years and 7 months)
Oss, Netherlands
Ultimately responsible for the integrated marketing and communication strategy of the Creemers and ABAC brands for the Dutch market.

Results:
+131% growth in organic monthly traffic via data-driven SEO strategy
+109% growth in top-10 positions in Google (built from scratch)
Dominant AI findability achieved in ChatGPT, Gemini, and other LLM platforms (GEO)

Activities:
Full rebranding of the product brochure line (InDesign) for a more modern market position
Managing internal and external specialists (SEA, print, web development)
Development of sales support materials and dealer network campaigns
Practical trainer for HBO interns (2022–2024)

Tools: Adobe InDesign, Photoshop, Adobe Experience Manager (AEM), SEMrush, Mailchimp, GA4, Meta Business Suite
SEO Content marketing LinkedIn Marketing Adobe Creative Suite SEMrush