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Sander HulsmanSH

Sander Hulsman

Content Director

€600/day
Amsterdam, NL
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Sander

Experienced editor-in-chief, digital content strategist, and content director with over 25 years of journalistic experience in ICT and business. A human leader who motivates editorial teams, dares to make strategic choices, and helps organizations grow with content that works; from vision to execution. Combines journalistic sharpness with operational decisiveness and has a keen eye for digitalization, community building, and content innovation. Familiar with representing a brand on stages, in panels, and with partners.
  • Dutch

    Native or bilingual

  • English

    Fluent

  • German

    Conversational

Can work on-site
Amsterdam (up to 50km), Haarlem (up to 50km), Den Haag (up to 20km), Utrecht (up to 20km)

Experience

  • SHcontent
    Founder | Content Director
    PRESS AND MEDIA
    February 2023 - Today (3 years and 4 months)
    Velserbroek, Netherlands
    SHcontent stands for impactful words; both custom-made, live, and personal. We create any desired content product digitally, online, or in print. As a host/presenter, Sander Hulsman delivers impactful words on stage, and with Hartenspreuk, we craft impactful words that resonate during the most pure and personal life moments.
    Content Management Content Strategy Content Creation Content Writing Brand Content
  • SparQle Media
    Founder | Content Director
    PUBLISHING
    May 2025 - Today (1 year and 1 month)
    Zeist, UT, Netherlands
    SparQle Media helps companies, institutions, and individuals who make a positive contribution to society through digitalization. We tell their stories and connect them with like-minded individuals to accelerate societal progress together. Our focus is on digitalization that advances society. Therefore, we are committed to a digital society, economic independence, and ecological responsibility.
    Start-up Starting a Business Content Strategy Content Management Content Creation
  • Hartenspreuk
    Founder/Owner
    ENTERTAINMENT AND LEISURE
    February 2023 - Today (3 years and 4 months)
    Velserbroek, Netherlands
    Hartenspreuk creates personal, unique texts that touch people during the most important moments in their lives. Whether it's a birth, wedding, or farewell: the words are carefully tailored to your story. The texts are suitable for cards, speeches, or other forms where emotions and memories come into their own.
    Writing Texts Content Creation Text Speech Writing Speech

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Education

  • HBO
    University of Applied Sciences Utrecht
    2000
    HBO
  • MBO, Commercial Services, Business Communication
    MEAO (Frans Hals College)
    1996
    MBO, Commerciële Dienstverlening, Bedrijfscommunicatie

Skill set

Categories