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Sanae BSB

Sanae B

Meta Ads & Branding Campaign Expert

€299/day
Paris, FR
3-7 years

Average response time: A few days

Freelancer profile translated to English.
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About Sanae

My name is Sanae, founder of Scaleus Media and a freelance expert in Meta Ads (Facebook & Instagram) campaigns | branding and content strategy.

I help businesses grow their customer acquisition through high-performing advertising strategies focused on generating qualified leads, increasing sales, and improving ROAS. I also assist with building their branding and content strategy.

My approach is 100% performance-oriented:

- Conversion funnel analysis and precise objective definition
- Advanced targeting and audience segmentation
- Creation of visuals and messages adapted to each stage of the customer journey
- Continuous campaign optimization (A/B testing, tracking, retargeting)

My goal: to convert your advertising budgets into concrete results — more prospects, more sales, more growth.

In parallel, I bring a global e-commerce vision, thanks to the ScaleUs Media team, which combines skills in content strategy, website creation, visual identity, logo design, and graphic charter. This allows me to ensure consistency between your brand image and your marketing actions if you need it.

Do you want to structure your digital acquisition, accelerate your growth, or improve your advertising performance?
Let's discuss it. I will help you build a profitable and sustainable Meta Ads strategy, and construct branding that positively marks minds in the long term.
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Arabic

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • ScaleUs Media
    Meta Ads Campaign Manager (Instagram and Facebook)
    E-COMMERCE
    March 2024 - Today (2 years and 5 months)
    Paris, France
    I manage complete advertising campaigns on Instagram and Facebook Ads, from conception to final analysis. My expertise covers the entire process, with particular attention to structure, targeting, and creative effectiveness.

    Key aspects of my role:

    Campaign Structure: Setting up appropriate advertising architectures (campaigns, ad sets, ads) according to defined objectives: conversions, traffic, awareness, or lead generation.

    Precise Audience Targeting: Advanced segmentation (interests, behaviors, lookalike audiences, retargeting) to maximize ad relevance and reduce acquisition cost.

    Ad Creation: Designing impactful visuals (images, carousels, short videos), writing persuasive copy, and choosing suitable calls-to-action to drive engagement and conversions.

    Setup and Monitoring: Technical setup of campaigns via Meta Ads Manager, configuration of pixels and conversion events, monitoring of key KPIs (CTR, CPM, CPA, ROAS).

    Detailed Reporting: Developing comprehensive end-of-campaign reports, presenting successes, key figures, and areas for improvement for future advertising efforts.

    This structured approach allows me to deliver high-performing, measurable, and scalable campaigns, while ensuring full transparency through clear and actionable reports.
  • ECOME
    E-commerce Store Creator
    E-COMMERCE
    March 2021 - July 2024 (3 years and 4 months)
    Paris, France
    As an e-commerce store creator, I have developed comprehensive expertise in building and managing successful e-commerce projects. From conception to launch, I ensure a fluid and attractive user experience, adapted to each target audience and sector.

    My expertise included:

    Custom E-commerce Site Design: Developing online stores on platforms like Shopify or WordPress, with a responsive, intuitive, and personalized interface to maximize customer engagement.

    Search Engine Optimization (SEO) Strategy: Implementing organic SEO strategies to ensure increased visibility on search engines and boost organic traffic.

    User Experience (UX/UI) Optimization: Creating a smooth customer journey, from site landing to purchase, with a focus on navigation, site speed, and mobile optimization.

    Payment and Security System Configuration: Installing reliable and secure payment solutions, ensuring a reassuring shopping experience for customers.

    Advanced Marketing Strategies: Creating online advertising campaigns (Google Ads, Facebook Ads), email marketing, and developing partnerships to boost sales and customer loyalty.

    Post-Launch Support and Assistance: Personalized follow-up after launch to ensure the smooth functioning of the store, correct any issues, and continuously improve the experience.

    Through a results-oriented and innovative approach, I have transformed concepts into profitable stores.
    Search Engine Optimization E-commerce Store Shopify Wordpress Facebook Pixel

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