About Sanae
French
Native or bilingual
English
Native or bilingual
Arabic
Native or bilingual
Experience
- ScaleUs MediaMeta Ads Campaign Manager (Instagram and Facebook)E-COMMERCEMarch 2024 - Today (2 years and 5 months)Paris, FranceI manage complete advertising campaigns on Instagram and Facebook Ads, from conception to final analysis. My expertise covers the entire process, with particular attention to structure, targeting, and creative effectiveness.Key aspects of my role:Campaign Structure: Setting up appropriate advertising architectures (campaigns, ad sets, ads) according to defined objectives: conversions, traffic, awareness, or lead generation.Precise Audience Targeting: Advanced segmentation (interests, behaviors, lookalike audiences, retargeting) to maximize ad relevance and reduce acquisition cost.Ad Creation: Designing impactful visuals (images, carousels, short videos), writing persuasive copy, and choosing suitable calls-to-action to drive engagement and conversions.Setup and Monitoring: Technical setup of campaigns via Meta Ads Manager, configuration of pixels and conversion events, monitoring of key KPIs (CTR, CPM, CPA, ROAS).Detailed Reporting: Developing comprehensive end-of-campaign reports, presenting successes, key figures, and areas for improvement for future advertising efforts.This structured approach allows me to deliver high-performing, measurable, and scalable campaigns, while ensuring full transparency through clear and actionable reports.
- ECOMEE-commerce Store CreatorE-COMMERCEMarch 2021 - July 2024 (3 years and 4 months)Paris, FranceAs an e-commerce store creator, I have developed comprehensive expertise in building and managing successful e-commerce projects. From conception to launch, I ensure a fluid and attractive user experience, adapted to each target audience and sector.My expertise included:Custom E-commerce Site Design: Developing online stores on platforms like Shopify or WordPress, with a responsive, intuitive, and personalized interface to maximize customer engagement.Search Engine Optimization (SEO) Strategy: Implementing organic SEO strategies to ensure increased visibility on search engines and boost organic traffic.User Experience (UX/UI) Optimization: Creating a smooth customer journey, from site landing to purchase, with a focus on navigation, site speed, and mobile optimization.Payment and Security System Configuration: Installing reliable and secure payment solutions, ensuring a reassuring shopping experience for customers.Advanced Marketing Strategies: Creating online advertising campaigns (Google Ads, Facebook Ads), email marketing, and developing partnerships to boost sales and customer loyalty.Post-Launch Support and Assistance: Personalized follow-up after launch to ensure the smooth functioning of the store, correct any issues, and continuously improve the experience.Through a results-oriented and innovative approach, I have transformed concepts into profitable stores.
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