Sana Bounakhla

Project context: Louvre Hotel Group engaged my expertise for the implementation of a work and project management process.

Project details:

> Lead the development and implementation of project management processes and tools

> Provide project management support to teams across the organization

> Ensure successful project delivery by monitoring progress, identifying, and mitigating risks

> Ensure projects remain on track

> Collaborate with Data and Reporting teams to ensure projects align with overall business objectives

> Provide guidance and training on project management methodologies and tools

> Maintain project management documentation and records

> Report on project performance and provide recommendations for improvement

> Continuously evaluate and improve project management processes and tools.

Tools and environment: Azure DevOps Board

Project: Optimization of the online customer journey and increase in revenue through its e-commerce site + app and its click & collect service.

Work performed:

➢ Development of the annual digital strategy: research, market study, benchmark, recommendations, costing, and budgeting

➢ Strategic planning for the implementation of actions

➢ Definition of the sprint goal

➢ Sprint Planning

➢ Backlog prioritization

➢ Progress monitoring

➢ Feedback collection

➢ Scoping, ideation, piloting, and coordination of projects: UX and SEO website, social media content optimization, launch and optimization of digital campaigns

➢ Writing detailed functional and technical specifications

➢ Organization and facilitation of design workshops (presentation of wireframes, design proposals, UX/UI journeys) in collaboration with the design team and clients

➢ Included "basic" project management tasks (roadmap/retroplanning editing, minutes, alert management, etc.).

➢ Measurement of the performance of all implemented actions and evaluation against objectives (ROI and KPI)

Tools: JIRA, Social Bakers, Brand watch, Power BI, Google AdWords, Meta for Business, Google Analytics, Mindreader

External team size: 3 experts: UX designer + Web Developer + Integrator

Achievements:

An increase in the online conversion rate of 75% with an average basket size twice that of the previous year.

During the COVID period (March 2020 – June 2020) and thanks to the awareness campaign, 95% of the revenue was generated online.

Project value: 450K Euros

Projet: Optimisation du parcours client en ligne et augmentation son CA via son site e-commerce +app et son service clic & collect.

Travaux réalisés :

➢ Élaboration de la stratégie digitale annuelle : réflexion, étude de marché, benchmark

recommandations, chiffrage et budgétisation

➢ Planification stratégique pour la mise en place des actions

➢ Définition du sprint goal

➢ Sprint Planning

➢ Priorisation du backlog

➢ Suivi de l’avancement

➢ Récolte des feedbacks

➢ Cadrage, idéation, pilotage et coordination des projets : UX et SEO site web, optimisation du

contenu social media, lancement et optimisation des campagnes digitales

➢ Rédaction des spécifications fonctionnelles et techniques détaillées

➢ Organisation et animation des ateliers design (présentation wireframes, propositions design, parcours UX/UI) en collaboration avec l’équipe design et les clients

➢ Incluses les tâches « basiques » de chefferie de projet (édition de roadmap / retroplanning, de comptes-rendus, gestions des alertes, etc.).

➢ Mesure des performances de toutes les actions mise en oeuvre et évaluation par rapport aux objectifs (ROI et KPI)

Outils : JIRA, Social Bakers, Brand watch, Power BI, Google AdWords, Meta for Business, Google Analytics, Mindreader

Taille de l’équipe externe : 3 experts : UX designer + Développeur Web + Intégrateur

Réalisations :

Une augmentation de taux de conversion en ligne de 75% avec un panier moyen 2 fois plus que celui de l’année précédente.

Durant la période COVID (Mars 2020 – Juin 2020) et grâce à la campagne de sensibilisation, 95% du

CA a été généré en ligne.

Valeur du projet : 450K Euros