About Samy
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Experience
- Expert SEOSEO ConsultantTECHJanuary 2018 - Today (8 years and 5 months)I work on all types of SEO projects, to define a strategy and/or execute the operational part.+50 clients supported, personal turnover âŹ200k, 5 countries covered.
- Client case #1: World's N°1 in Senior Telephone Assistance đ
â +47% traffic in 13 months, or +197,000 visits/month-> Google N°1 for 28 keywords-> +37% turnover thanks to SEO, or +âŹ1.6M/year- Client case #2: Top Business Law Firm in Boston đșđž
â +127% traffic in 12 months-> Google TOP 10 for 18 keywords-> +63% online turnover thanks to SEO- Client case #3: N°1 in Catering in the South of France đ«đ·
â +38% traffic in 10 months, or +30,000 visits/month-> Google TOP 3 for 27 keywords (KD 60+)-> +31% Reservations thanks to SEO - DacastVP MarketingTECHJanuary 2022 - Today (4 years and 5 months)San Francisco, United States
- SEO: Definition of a new strategy following Google Core updates.
- Definition of new semantics, keywords, silos.- On-page & off-page technical optimizations- Definition of a new backlink strategy- Coordination of an SEO team: Director, Developers, UX, copywriters.đ +12% turnover (in 6 months) thanks to SEO.đ +15% traffic â +270,000 unique monthly visitors- SEA: Multi-channel campaigns â Search, Display, YouTube, Retargeting, Performance Max.
- Copywriting of new campaigns- Bid management (manual & machine learning)- Video campaign production- Coordination of a dedicated teamđ +30% turnover for the same monthly budget.đ CPL reduction of 25%.- Branding: Definition of a new brand identity â renewal of colors, new typography, new tone.
- CRM: Implementation of Hubspot in the company.
- Implementation of an Account-Based Marketing (ABM) strategy.- Implementation of marketing automation for users.- User segmentation and creation of dedicated email marketing campaigns.- Creation of landing pages for promotional campaigns.đ +10% ARPU thanks to CRM implementation - LeHibouMarketing Director & Head of GrowthTECHJuly 2020 - December 2021 (1 year and 6 months)Paris, France
- SEO: definition of a new technical & content strategy
-> Complete technical overhaul: evolution from PHP to React-> SEO content production: 124 new optimized articles-> Backlink generation: 2,200 relevant backlinks obtained (DA 30+)-> +17% turnover thanks to SEO in 1 year, Traffic +220%, Leads +100%.- Social media: definition & execution of a LinkedIn strategy. Editorial calendar, content creation, optimization & growth hacking.
-> +260% traffic to the website from LinkedIn-> 100k monthly impressions on LinkedIn-> âŹ850k turnover generated in 1 year with LinkedIn as the first contact with the brand- Branding: complete redefinition of the brand identity to reflect the company's values and differentiate from boring competitors.
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Education
- Master's Degree in Risk ManagementHEC2008
- Degree specializing in International AffairsSciences Po Lyon2006