Samy M.

I led the redesign and improvement of the user experience and interface for the new Bangtao Fight Store e-commerce site, specializing in the sale of combat sports equipment, apparel, and accessories.

Conducted UX audits to identify friction points and opportunities for improvement in the customer journey.

Optimized the shopping experience on desktop and mobile.

Redesigned and improved user journeys to facilitate product discovery and increase sales performance.

Created wireframes, user flows, high-fidelity mockups, and interactive prototypes.

Improved information architecture and product category organization.

Optimized product pages, size guides, filters, and navigation systems.

Implemented conversion-oriented UX and e-commerce best practices.

Created and harmonized UI components to ensure a consistent experience across the entire site.

Collaborated with marketing, branding, and development teams to align business objectives and user needs.

Supported the evolution of the digital platform and the brand's international positioning.

UX Design • UI Design • E-commerce • CRO (Conversion Rate Optimization) • Information Architecture • Design System • User Research • Wireframing • Prototyping • Figma • Mobile First Design

In my role at Venum, I designed Smash, an ecosystem of mobile sports, nutrition, and performance applications for athletes. The project aimed to create several interconnected applications combining dietary tracking, intelligent coaching, and integration with connected devices.

As the project initiator, I handled user research, UX/UI design, and the complete design system, ensuring the visual identity aligned with the Venum universe.

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Context & tasks performed:

• Competitive benchmarking (MyFitnessPal, Yazio, Foodvisor, Calorie Mama…)

• User research and persona definition (athletes, weight loss, well-being)

• Development of user journeys and a global application flow

• UX/UI design of the nutrition and fitness ecosystem

• Creation of wireframes and interactive prototypes (meal modules, AI coach, weight tracking)

• Implementation of the design system and visual guidelines

• Design of mobile interfaces, micro-interactions, and analytical dashboards

• Product collaboration with tech and marketing teams for MVP validation

Context & tasks:

• Ergonomic audit

• Competitive benchmarking, graphic and ergonomic monitoring

• Ethnographic research

• Organization of qualitative interviews and focus groups

• Development of personas and user stories

• Creation of wireframes and interactive prototypes

• Redesign of the overall ergonomics and navigation of the application

• Graphic production of mockups in mobile format

• Illustrations and creation of pictograms

• Design of micro-interactions