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Description

Specializing in content creation, I am available to assist you in creating and managing your editorial strategy:

1. Classic and SEO web writing (blog articles, newsletters, social media posts, websites, and landing pages)

2. Food content creation (recipe development, photo and video shoots)

3. Writing advertising hooks and marketing messages for mobile apps in web stores (Google Store, Apple Store)

4. Creation and monitoring of the editorial calendar

5. Definition and implementation of CRM strategy (scenario definition, segment creation, newsletter writing and sending, A/B testing of content for subject lines and email bodies)

6. Community management and comment moderation

7. Analysis and reporting

Do you have questions or need content creation for a medium not mentioned? Let's talk about it! Feel free to contact me for more information.

See you soon,

Samyha

Languages

English
Fluent
Spanish
Basic
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km), Paris (up to 70km)

RX FRANCE
Digital Content Manager
SOCIAL NETWORKS
July 2022 - Today (3 years and 11 months)
92800 Puteaux, France
EDITORIAL STRATEGY:
- Creation of editorial charters
- Definition of website value proposition
- Reworking of content and presentation texts for trade shows in Google snippets

INBOUND MARKETING:
- Definition and implementation of personas (interviews, workshops)
- Definition of content marketing strategy (buyer journeys) and its implementation and monitoring (editorial committees)
- Identification and organization of digital content production with service providers and external contributors
- Ensure monitoring of writing and/or coordination with external service providers for content feeding websites and blogs (Premium content, White paper, ...) and their segmentation to feed social media

SOCIAL MEDIA:
- Collaboration with trade show teams to implement the Social Media strategy: brief taking, budget estimation, agency proposals...
- Reporting of actions taken
Social Media Web Writing Inbound Marketing Content Marketing Editorial Strategy
La Petite Fooderie
Recipe Creator www.lapetitefooderie.com I (@la_petite_fooderie)
SOCIAL NETWORKS
October 2015 - Today (10 years and 8 months)
Paris, France
Creation of the culinary Instagram account @la_petite_fooderie, a universe dedicated to creative recipes, food trends, and everyday gourmet inspiration.

I assist brands, artisans, restaurants, and agri-food players in creating high-value culinary content: partnerships, white-label recipe development, simple and elegant photo shoots, and food content writing (recipe cards, posts, articles, storytelling).

My goal: to tell a story around your products and create content that makes people want to cook, taste, and buy.

🔥 What I offer for your projects:

- Definition of a food editorial line

- Production of tailor-made recipes in line with your brand DNA

- Art direction & culinary styling

- Simple, natural, and appetizing photos & videos

- Writing engaging & optimized captions

- Trend monitoring to anticipate high-performing content

🎯 For whom?

- Food & agri-food brands

- Culinary DNVBs (Digitally Native Vertical Brands)

- Restaurateurs

- Artisans & producers

- Food startups

- Marketing & communication agencies

💡 My philosophy

A gentle, accessible, and creative approach, focused on the pleasure of cooking and the taste of the product.
I create warm, authentic, and modern content, designed to engage your community and strengthen your brand image.
Recipe Creation Photo Shoot Social Media Content Writing
WE GROWTH
Inbound Marketing Lead
DIGITAL AND IT
August 2021 - December 2021 (4 months)
Paris, France
- Implementation and management of SEO strategies (semantic cocoon identification, keyword position monitoring, semantic enrichment of blog articles)
- Implementation and monitoring of editorial calendars
- Scoping and monitoring of SEO-oriented blog article production
- Implementation and management of B2B acquisition strategies
- On-site user experience optimization (UI rework of pages, A/B tests, and behavioral analysis)
- Management of editorial committees
- Implementation and monitoring of OKRs
- Performance monitoring and reporting
- Client accounts: Curecall, RX France, H8li
SEO Writing Editorial Strategy Web Marketing Inbound Marketing