Freelancer profile translated to English.

Description

Social Media Consultant with solid expertise in managing complex digital projects. My mastery of analysis and reporting tools (e.g., Google Analytics, Meta Business Suite) allows me to measure campaign effectiveness and adjust strategies accordingly.

From strategy to the implementation of influence campaigns, I can manage all aspects of a social media strategy. I am comfortable with the latest trends in content creation (videos, visuals, stories) and can lead creative teams.

My key skills:

Social Media Strategy
Influence Marketing
Advertising Campaign Management
Community Management
Data Analysis
Tools: Meta Business Suite, Google Analytics, TikTok Ads Manager

I am convinced that social networks are a powerful lever for developing brand visibility and awareness.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 10km)

AIR FRANCE
Head of Social Media & Influence Marketing
TRAVEL AND TOURISM
October 2022 - Today (3 years and 8 months)
Social Media and Influence Marketing Director, I manage:
- the creation of briefs (editorial and creative) for our agency,
- the deployment of the social media strategy on all platforms,
- a team composed of social media managers and community managers
- relationships with content creators/influencers,
Community Management Training Social Networks Training Social Media Strategist Social Media SMO
CAMILLE FOURNET
Digital & Social Media Manager
January 2019 - September 2022 (3 years and 8 months)
Île-de-France, France
Social media/digital strategy & tactics Creative studio briefing Management of web agencies (SEA, SEO, ads, front/back end) Review & Monitoring (statistics, e-reputation...) Website update Deployment of the strategy on the Maison's social media & digital accounts Reporting & social listening
Mediaventilo
Lead of Social Content
August 2016 - December 2018 (2 years and 4 months)
Paris, France
Management of innovative social media content Training on social networks Review & Monitoring (statistics, e-reputation...) Social/digital strategy & tactics Influence consolidation Direction of photo shoots Clients: Léa Nature group, XL Airways, Coca-Cola, Kenwood, Vivarte, Mère Poulard group...