Samya El Khattabi

• Competitive intelligence (promotions, innovations, activations) and monitoring of 18 product launches in supermarket networks.

• Monthly Sell-in / Sell-out analysis by brand and dissemination of key facts to guide internal actions.

• Development of sales support tools (BRI, sales plans, samples) and creation of 13 adapted sales pitches.

• Writing agency briefs and monitoring the production of POS materials up to their field deployment.

• Management of sales force incentives and management of the internal CRM tool.

• Coordination of retail activations for the Parisian flagship store with CRM, VM, Digital teams… (+25% in-store traffic).

• Monitoring of marketing campaigns and competitive benchmarking to identify trends and adjust actions.

• Participation in the development of 9 strategic partnerships (sports clubs, hotels, restaurants…) to strengthen brand visibility during major events (Olympic Games, Roland Garros, Miami Open).

• Writing briefs and project monitoring with partners/suppliers until final implementation.

• Contribution to the development and strategic planning of the loyalty program "The Cheap Pass", generating +15% in revenue.

• Monitoring of multi-channel marketing campaigns (advertising, social media, events, emailing) with KPI reporting.

• B2B prospecting and development of commercial proposals, generating new qualified leads.

• Use of CRM tools to optimize lead tracking and campaign performance.