Freelancer profile translated to English.
Back to original languageAbout Samya
Hello,
As an expert in marketing and communication, I offer you my 19 years of experience acquired in various sectors: cosmetics, perfumes, luxury, insurance, health, services, well-being, tableware, cooking, optics, automotive, among others.
I would be delighted to support you in your project, whatever its stage: business creation, development, growth, or strategic repositioning.
Here is the nature of the services I offer:
💡 Market studies: market analyses, target definition, potential assessment, and identification of growth opportunities
💡 Global strategy: business model definition, differentiation axis, strategic and operational recommendations
💡 Competitive intelligence: trend identification, price analysis, competitive advantage definition, market mapping
💡 Business Plan: from complete market study to financial projections
💡 Brand platform: DNA, mission, values, story, messaging
💡 Marketing Plan: global strategy, positioning, targets, persona definition, offer construction, pricing, distribution, communication, digital
💡 Consumer studies: surveys, interviews, analyses, conclusions & recommendations
💡 Offer development: optimal portfolio recommendation, service provider identification and coordination, specifications & briefs
💡 Communication Plan: online and offline strategy, brand content, partnerships, digital and editorial strategy
💡 Content writing: story, concept, storytelling, messaging, and elevator pitch
💡 Pitch Deck: creation of strategic presentations, key messages, and formatting
The daily rate is mentioned for guidance only. Please do not hesitate to contact me to provide you with a quote tailored to your needs.
French
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Italian
Fluent
Can work on-site
Paris (up to 50km)
Experience
- EssilorLuxotticaMarketing and Communication ManagerLUXURY GOODSJanuary 2026 - Today (7 months)Paris, France
- Marketing strategy: brand repositioning, action priorities, and distribution policy
- Retail & Trade Marketing: collection launches, in-store and B2B/B2C event setups
- Digital ecosystem supervision: new website, social media strategy, and activations
- Flexis - Joint Venture Renault, Volvo & CMA CGMMarketing & Communication DirectorAUTOMOBILEJune 2024 - Today (2 years and 1 month)Paris, France
- **Launch Marketing Strategy**: market studies, name, logo, visual identity, segmentation, targets, personas, brand platform & 3-year development plan
- **Digital Marketing**: website launch, social media strategy, content creation, lead generation strategy & partnership setup
- **Communication & Press Relations**: Mondial de l’Auto 2024, launch event & Showroom
- Schneider electricFreelance - Strategy, Marketing & Communication ConsultingENERGY AND UTILITIESNovember 2023 - November 2023 (1 month)Paris, France
- **Market study in Sweden and Norway**: understanding local contexts, market dynamics, and key ecosystems.
*Mapping of stakeholders and potential partners:identifying relevant parties and analyzing collaboration options.*Strategic recommendations for market entry:defining key directions, prioritizing actions, and structuring development axes according to local specificities.
Reviews
A
Antoine
Schneider Electric / Power System & Services
Reviewed on 11/28/2023
Samya showed flexibility in carrying out this mission, which was out of the ordinary.
Little public data and a significant effort in bibliographic research.
Very professional, I particularly appreciated her listening skills and her consideration of my feedback.
Positive outcome of this collaboration.
Dorian
Novelli
Reviewed on 4/9/2022
A great experience, in-depth and professional work, thank you very much!
Recommendations
FU
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Education
- Neoma Business SchoolBusiness School of Reims2005Diplôme d'Ecole Supérieure de Commerce Stratégie - Marketing International - Sales - Communication
Certifications
- Fundamentals of Digital MarketingGoogle Digital Workshops2020