Description

Designer and Art Director specialized in building meaningful brands, products, and visual experiences. I combine creative intuition with strategic thinking to transform complex ideas into clear, human, and memorable solutions.

I have worked as a freelance designer for over ten years and have traveled through 49 countries across five continents—an experience that has shaped a global mindset and a deep sensitivity to different cultures. This perspective allows me to design visual systems that connect emotionally and work in real contexts, both digital and physical.

Based in Basel, I collaborate with clients in Switzerland and internationally, developing identities, digital products, interfaces, illustration, and motion graphics. I engage in every project as a creative partner, always seeking what makes a brand or product unique and enhancing it with coherence, rigor, and beauty.

I believe in design that not only looks good, but thinks, structures, and communicates. Every project is an opportunity to bring clarity, purpose, and real value.

Languages

Spanish
Native or bilingual
English
Fluent
Italian
Fluent
French
Fluent
German
Basic

Workplace preferences

Can work on-site

Basilea (up to 50km)

Indivi AG
Designer | Art Director
TECH
December 2017 - Today (8 years and 6 months)
Basilea, Switzerland
Designer and Art Director in a health-tech environment, I contribute to shaping both the product and the brand visually—from interface design and graphic systems to illustrations and animations fully integrated into the app’s user experience.

I work closely with product, science, and development teams to transform complex concepts into clear, human, and accessible visual solutions. I define styles, ensure visual consistency across the digital ecosystem, and elevate the product’s aesthetic quality, making sure that every piece—UI, motion, illustration, or communication material—responds to a solid and coherent brand vision.

My approach combines strategic thinking, aesthetic sensitivity, and technical execution, with the goal of making Indivi’s technology feel close, understandable, and visually high-end.
Dirección artística Motion Graphics Diseño de producto Corporate Branding Branding & Identity
Freelancer
Designer | Art Director
TECH
January 2014 - Today (12 years and 5 months)
Basilea, Switzerland
For over ten years I've been developing projects for international companies such as Roche, Peugeot, Indivi, dreaMS, Circady, and Renault.
I design comprehensive service and user experience concepts across branding, web and app design, and digital touchpoints. I collaborate closely with interdisciplinary teams and use Design Thinking, Journey Mapping, and Prototy ping to translate complex processes into intuitive, user-centered services.
Clients value my combination of creative thinking, strategic clarity, and reliability in delivering consistent, high-quality work.