About Samuel
I help brands find the words and ideas that truly move people.
With nearly a decade of experience across leading Portuguese agencies like NOSSA, COMON, HAVAS and NYLON, I specialise in developing creative concepts, tone of voice systems, and campaign narratives that connect. Whether it’s a billboard, a manifesto, or a full brand platform, I bring strategic clarity and emotional depth to everything I write.
My path has always been guided by culture, not just advertising. Through my editorial work with Comunidade Cultura e Arte and Rimas e Batidas, I’ve explored how language, music, cinema and identity shape the way we see and feel the world. That same curiosity informs how I write for brands: with nuance, tension, rhythm and meaning.
I’m currently open to freelance remote opportunities, from concept development and campaign copywriting to naming, verbal identity and content strategy.
Let’s create something that makes people feel first and act next.
Portuguese
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Lisbon (up to 50km)
Experience
- NOSSACopywriterMay 2022 - Today (4 years and 1 month)Algés, PortugalAt NOSSA, I work closely with strategy and creative direction teams to develop integrated concepts, 360° campaigns, and brand tone of voice platforms, primarily for leading national brands. My role spans from creative ideation to copywriting across all formats, including film, radio, OOH, digital, and activations.Key highlights:• Concept development for high-visibility, multi-channel campaigns.• Close collaboration with art directors and strategists.• Definition and application of brand tone of voice across touchpoints.I've also participated in highly successful new business pitches for brands like ALLIANZ, Santa Casa da Misericórdia de Lisboa, CABRIZ (wines), Holmes Place, Riberalves, among others.
- COMONCopywriterSeptember 2019 - April 2022 (2 years and 7 months)Marvila, PortugalAt COMON, I worked on integrated communication projects, with a strong focus on branding, storytelling, and digital creativity. I helped shape campaigns for clients across mobility, retail, energy, and health sectors — combining emotional storytelling with strategic messaging.Key highlights:• Creation of full-funnel campaigns focused on brand awareness and performance.• Active involvement in pitches and rebranding processes.• Exploration of innovative formats for social media and branded content.Worked with brands like OKteleseguros, GALP, McDonald's, Fidelidade, AXN, Musa, among others.
- Havas Worldwide PortugalDigital CopywriterJune 2018 - August 2019 (1 year and 2 months)Lisbon, PortugalAt HAVAS, I took my first major steps as a copywriter within a global network, working on classic and digital advertising campaigns, with a strong emphasis on brand building and strategic positioning. It was where I gained agency rhythm and learned how to turn complex briefs into simple, effective creative ideas.Key highlights:• Concept and copy development for TV, radio, and digital campaigns.• Writing headlines, scripts, brand manifestos, and institutional content.• Daily collaboration with multidisciplinary teams in a fast-paced environment.Worked with brands like NOS, WTF, MultiOpticas, Farmácias Portuguesas, Well's, among others.
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Education
- Screenwriting for Cinema and TVScreenwriting for Cinema and TV
- - Creative Writing Online Creative Writing with RAPEC.ON- Creative Writing Online Creative Writing with RAP