About Samuel
English
Native or bilingual
Experience
- WalmartDesignerAugust 2022 - March 2026 (3 years and 7 months)• Presented design concepts to stakeholders, integrated feedback, and ensured timely delivery of all creative assets.. Conceptualizedand designed communications that pushed beyond typical corporate formats, making straightforward messages feel engaging.• Created UI modules and built out entire site pages for the Walmart site and Walmart + applications using Figma, and optimizedassets using Adobe Experience Manager and Implemented A/B testing on web designs and ad creatives, increasing CTR by 15%on average. Prepared files for production, reviewed proofs, and coordinated with vendors as needed.• Developed user-friendly website and app interfaces, improving UX and boosting conversion rates by 20%. Assisted other designteams on special projects promoting the Walmart brand. Built scalable design systems and templates that enabled maintaining ofour craft and quality expectations. Assisted specialty launches with partners like Apple such as digital ads/banners, and optimizedfinal deliverables shipped to the engineering team.• Created hero banners in Figma, and created/composited paid advertisements, social media assets, and emails, in Photoshop. I alsoretouched lifestyle/product photography. I assured ADA compliance for all assets.• Recreated missing archived assets such as older modules/site assets built in Photoshop, and recreating GIFs. Experimented withdifferent mediums and formats including, motion with after effects, and interactive to create fresh, and compelling ways ofsharing information.
- FreelanceCreative Director / Graphic DesignerMay 2015 - Today (11 years and 3 months)• Oversaw the development of 100+ marketing materials, including websites, social media content, and videoproduction, ensuring high-quality execution and brand alignment.• Implemented emerging design trends and digital strategies, leading to a 35% increase in social media engagement anda stronger competitive edge.• Defined and executed creative strategies that aligned with business goals, leading to a 25% increase in brandawareness across digital platforms.• Led Periodically completed projects for a variety of clients both personal and professional, via mediums like Upwork,Craigslist, Reddit, and my own personal Instagram page which is what I primarily use as a provider of freelanceservice now.• Developed branding projects, ranging from logos, Collateral, ads, flyers, web design concepts, and motion graphicreels.• Designed social media/digital ads, email ads, news letters, and digital assets by compositing them in Photoshop, andretouching as well.
- FreezeProduction Designer / Graphic DesignerDecember 2021 - August 2022 (8 months)• Revising and creating art before it goes into production using for apparel brands including Disney, Nickelodeon,Warner Brothers, Capcom, Care Bears and overseeing all printed apparel to make sure they were printed correctlybefore being finalized for sale.• Creating CADS/art setups with proper color callouts, and proper instruction on how art is printed.• Uploading to and managing Amazon merch inventory and creating line sheets for seasonal sales books.• Helped organize client art guideline database, file inventory, and overall art database.• Creating custom artwork for special company sales items, as well as creating client presentations.• Creating Tagless and Woven Labels for apparel.
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Education
- Graphic Design CertificationParsons School of Design2017Graphic Design Certification
- Bachelor of ArtsThe State University of New York2014Bachelor of Arts