Samuel Oben A.

As an online marketing expert focusing on SEO and SEA, I was responsible for the digital performance optimization of Ontimeflotte, a premium chauffeur and taxi service in Berlin. The goal was to increase online visibility, generate more qualified inquiries, and clearly position the brand in the luxury segment.

To achieve this, I conducted a comprehensive SEO and website audit, optimized technical and content aspects, and developed an effective keyword and content strategy. In parallel, I realigned Google Ads campaigns, optimized their structure, and increased efficiency, reach, and conversion rates.

Through an improved tracking architecture (GA4 & server-side tracking), all relevant conversions became measurable, and performance could be controlled transparently.

Key Tasks & Responsibilities

- SEO Audit, On-page Optimization, Technical Analysis

- Keyword Research & Landing Page Optimization

- Setup and ongoing optimization of Google Ads (Search, Local, PMax)

- CPC, Quality Score, and Ad Optimization

- Implementation of GA4, Event Tracking & Conversion Measurement

- Reporting and Strategic Consulting

Results

- Increase in qualified leads via Google Ads

- Increased SEO visibility for relevant local keywords

- Reduction in conversion costs

- Improved user navigation and higher conversion rates

- Transparent data basis for strategic decisions

In my role at Digitalmeister Dienstleistungen, I work as an IT Consultant, Online Marketing Manager, and specialist for SEO, SEA, Social Media Marketing, Data Analysis, as well as responsive Web Design and E-Commerce Development.

Key aspects of the project:

Tasks:

- Consulting clients on IT issues to optimize their digital infrastructure.

- Development and implementation of online marketing strategies to increase visibility and reach.

- Performing Search Engine Optimization (SEO) to improve organic search results.

- Managing paid advertising campaigns (SEA) to maximize conversions.

- Creating and managing social media campaigns to promote brand awareness.

- Analyzing data to evaluate performance and identify areas for improvement.

- Designing responsive websites that function optimally on various devices.

- Developing e-commerce solutions to support online sales.

Responsibilities:

- Responsibility for the strategic planning and execution of all digital marketing activities.

- Monitoring the budget for marketing campaigns and ensuring a high return on investment.

- Collaborating with interdisciplinary teams to provide integrated solutions.

- Training and supporting clients in using new technologies and platforms.

Results:

- Increase in customer website visibility by an average of 40% through targeted SEO measures.

- Increase in website traffic by up to 60% through SEA campaigns.

- Improvement in social media engagement rates through creative content and targeted advertising.

- Successful implementation of responsive designs, leading to higher user satisfaction.