Freelancer profile translated to English.
Back to original languageAbout Samuel
🏅Expert Tracking Google Tag Manager and Web Analytics
🏆 Top 3% of Malt freelancers for Google Tag Manager and GDPR Compliance
Why hire me?
As an expert in tracking and web analytics, I implement high-performance tracking systems that comply with GDPR requirements, particularly through Google Tag Manager and Server-Side Tracking. My expertise has helped my clients achieve up to a 50% increase in conversions on platforms like Shopify and WordPress.
My skills:
🚀 Tracking & GDPR Compliance:Expert configuration of Google Tag Manager, Consent Mode V2, and conversion tracking for Google Ads, Facebook Ads, and e-commerce.
📊 Web Analytics:Expertise in Google Analytics 4 and training to make your teams autonomous. Support in migrating to GA4 and optimizing tracking strategies.
🛠 Server-Side Tracking:Advanced configuration of Google Tag Manager Server-Side for improved data collection and optimal user consent management.
📈 Data Analysis:Analysis of marketing performance and personalized reporting for strategic decisions based on reliable data.
My references:
📊 Successful projects for: Réserver.fr, KEOLIS, Groupe LP Hôtels & Resorts, and many more...
The extras?
📧 Available and responsive: Reply in under 1 hour via WhatsApp, Slack, or email.
✅ Agency-level quality of service, with the personalized approach of a freelancer.
📈 Continuous improvement: Optimizations based on real performance.
💬 Interested? Let's discuss now!
French
Native or bilingual
English
Fluent
Can work on-site
Nancy (up to 10km)
Experience
- Efficience Digitale
On Malt
Tracking Consultant - Web Analytics | Google Ads - Matomo Analytics - Consent Mode v2September 2024 - September 2024Nancy, FranceAs part of a complex mission, I provided my expertise to analyze significant data discrepancies between Google Ads, Matomo Analytics, and the client's CRM.The client was experiencing divergences in tracking their Google Ads campaigns and matching them with CRM data, impacting the reliability of their tracking.My key interventions included:- Comprehensive audit of Google Ads tracking, identifying friction points between systems and providing optimization recommendations.- Analysis of tracking disparities in Matomo Analytics, and hypothesizing potential data losses.- Exploration of the potential impact of Google Recaptcha, developing hypotheses about its role in filtering legitimate conversions.- Recommendations on implementing Consent Mode to maximize data collection while ensuring GDPR compliance.- Discussions around improving Google Ads conversion tracking, aiming for more precise attribution and better campaign result visibility.- Diagnosis of technical issues, without direct intervention, but with proposals for concrete actions to improve data flow between Google Tag Manager and the CRM.Results:- Clear hypotheses formulated on the reasons for data discrepancies between Google Ads and Matomo Analytics.- Identification of Recaptcha's potential role in conversion losses, and proposals to adjust its settings.- Client feedback: "Technical and strategic excellence", "Flawless". - Le Mage du SEAGoogle Tag Manager Tracking - Advanced Google Ads Conversion TrackingMarch 2024 - March 2024 (1 month)For this client, I managed the complete implementation of Google Ads tracking and advanced conversion tracking, with a particular focus on integrating server-side tracking for optimized and secure data collection.My interventions included:
- -Google Tag Manager (GTM) configurationfor event and conversion tracking throughout the user journey.
- - Implementation of server-side tracking via **Google Tag Manager Server-Side**, enabling better user data management and reducing data loss caused by ad blockers.
- -Consent Mode V2setup to ensure compliance with data protection regulations (GDPR) while maximizing the collection of essential information for Google Ads campaigns.
- - Tracking and analysis of advertising campaign performance via GA4 tracking
- Optimization of Google Ads conversion tracking to ensure accurate attribution and measurable return on investment.Results:- - Successful implementation of a robust and privacy-compliant tracking system, with improved data collection thanks to server-side tracking.
- - Improved accuracy of conversion tracking and optimization of advertising performance.
- Véritable ImmobilierCoach | UX/CRO Consultant WordPress and Landing PageREAL ESTATEMarch 2024 - March 2024Web Marketing StrategyDefinition of a global approach to promote 'Véritable Immobilier' online, using digital channels to achieve specific business objectives, such as increasing visibility and generating leads.CRO/UX AuditEvaluation of the current site's performance to identify conversion obstacles (CRO) and user experience issues (UX). This includes analyzing navigation, calls to action, and overall design effectiveness.Competitive BenchmarkingComparison with competitors to assess the strengths, weaknesses, and unique strategies of 'Véritable Immobilier'. This helps identify innovation opportunities and areas for improvement.Brand StrategyDevelopment of a unique brand identity for 'Véritable Immobilier', including brand messaging, positioning, and values, to stand out in the market.WordPress Landing PagesCoaching for creating specific Landing Pages on WordPress, optimized to convert visitors into leads, particularly through Google Ads campaigns. These pages are designed to maximize engagement and conversion.GTM/GA4 SetupConfiguration of Google Tag Manager (GTM) and Google Analytics 4 (GA4) for advanced tracking of user interactions and data analysis. This allows for a better understanding of visitor behavior and optimization of marketing strategies.Lead GenerationImplementation of techniques and strategies to attract and convert prospects into potential customers, primarily through effective landing pages and targeted advertising campaigns.GDPR Compliance and User Consent Management (Consent Mode V2)Ensuring that all marketing activities and tools used comply with the General Data Protection Regulation (GDPR), including proper management of user consent for the collection and use of their data.
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Education
- Tracking & Analytics - Google Tag Manager - GA4 - JavascriptAnalytics Mania2024Tracking Process : - Google Tag Manager / Server-Side - GA4 - JS for Google Tag Manager Analytics & Reports : - Google Analytics 4
- Digital Marketing CertificationICN Business School2021Elaboration d'une stratégie de Marketing digitale Savoir appréhender tous les leviers du web (data, site web, réseaux sociaux, création de contenu...) pour optimiser la croissance d'une entreprise.