Freelancer profile translated to English.
Back to original languageAbout Samuelle
Shopify Expert & Art Director — 13 years of experience
+20 Shopify stores launched — fashion, food, startups.
Most brands juggle between a developer who doesn't see design and an art director who doesn't touch code. I solve this problem.
Shopify front-end development and art direction combined in a single profile, for a website that performs and reflects your brand.
AI-driven SEO:
I architect sites with GEO (Generative Engine Optimization) in mind — semantic structuring, clear and authoritative content, markup designed to be cited by ChatGPT, Perplexity, and AI search engines. Because your future customers are also searching via AI assistants.
I use lifestyle and product photography, graphic design, and AI to give your project a strong image.
What I master:
Liquid, HTML, CSS, JS · custom themes · UX/UI & conversion · app integrations (Klaviyo, Zapiet, Gorgias…) · Shopify POS · B2B, subscriptions, multilingual, click & collect…
Fashion & lifestyle brands, SMEs/startups, agencies looking for support — custom quotes after discussion.
French
Native or bilingual
English
Conversational
Can work on-site
Paris 18e Arrondissement (up to 50km)
Experience
- L'officine botaniqueARTISTIC DIRECTORHEALTH AND WELLNESSMay 2021 - Today (5 years and 3 months)Annecy, France- Creation of an e-shop website via the Squarespace platform: domain name, web design, product upload, SEO- Product photos for the website.- Migration of the site to Shopify: Web design, configuration, SEO, implementation of dedicated shipping services, creation of marketing campaigns...- Creation of visuals for social media
- diginnovate
On Malt
Art Director - First DraftJanuary 2021 - January 2021Paris, FranceCreation of a first draft graphic mood board for the upcoming development of a new brand identity. - Squirrel StudioWeb Graphic DesignerNovember 2020 - November 2020Paris, FranceI created visuals for website design.
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Education
- BTS Graphic DesignÉcole Boulle2020
- Bachelor Graphic DesignInstitut St-Luc - Belgium2013