About Samuel
- Creation & redesign of stores (custom design, technical integrations)
- Conversion Rate Optimization (CRO) and user experience
- Development of custom features (sections, automations, flows)
- Strategic support (app selection, sales funnel, automated marketing)
English
Fluent
French
Native or bilingual
Experience
- Laskar designUI/UX Designer, Web IntegratorDIGITAL AND ITDecember 2019 - Today (6 years and 8 months)Paris, France**Clients**: Eclipse, Onelogy, Yann Couvreur, Xscape, DolceVia, Angelina Paris USA, Wiziboat, Sijo, The SweatLab, Tradefan, Myne, Day One, GoGood, Sarah Baruch, Bealy, InovAnalisysFor over 6 years, I have been supporting brands and startups in creating and optimizing their e-commerce presence, specializing in Shopify. My role: transforming their stores into real growth drivers, combining technical expertise, strategy, and conversion-oriented design.Notable achievements:
- **Yann Couvreur**: Complete redesign of the Shopify store. Improvement of the customer journey and checkout process, implementation of delivery with Uber Direct, optimization of internal flows. Result: a smoother experience and a site designed to maximize online sales while simplifying management for the teams.
- **Angelina Paris USA**: Optimization of an existing Shopify store. Work on ergonomics, design, and conversion funnels to increase online revenue. Implementation of e-commerce best practices to support growth in a competitive market.
- **DolceVia**: Redesign of the brand identity and e-commerce site. Creation of an intuitive bicycle trip planner and a clear website, allowing the brand to reflect its ambition and better engage its users.
👉 Whether through global redesigns, targeted optimizations, or custom feature development, I help my clients transform their Shopify into an efficient, profitable, and scalable tool. - Meetway (Soluway)CPOSOCIAL NETWORKSJuly 2022 - December 2023 (1 year and 5 months)Rouvres-en-Plaine, FranceProject: Creation of an online ecosystem to facilitate collaboration and sharing among digital creators.Achievements and Contributions:Branding: Design of a captivating brand identity for Meetway, reflecting its unique positioning as a platform for digital creators. The branding was developed to visually engage the target community and strengthen Meetway's online presence.UX Service: Implementation of leading UX design practices to ensure a fluid and intuitive user experience. This includes user research, persona creation, user journey mapping, and the development of interactive prototypes for testing and improving the interface.Website and App Design: Development of a complete design system. Creation of an attractive and functional visual design for Meetway's website and mobile application, ensuring that every element is in harmony with the brand identity and enhances user engagement.Application Development: Use of WordPress and Elementor to develop a robust and easy-to-navigate application, allowing users to discover, connect, and collaborate effectively.Strengths:- Expertise in creating a strong and coherent brand identity, essential for standing out in the competitive digital sector.- Ability to design optimized user experiences, making platform navigation enjoyable and effortless for digital creators.- Technical skill in application development using advanced tools, ensuring high performance and adaptability to the platform's evolving needs.
- MamyplantCCOE-COMMERCEJanuary 2021 - August 2022 (1 year and 7 months)Paris, FranceProject: Development of a mobile application allowing individuals to sell, exchange, and buy plants on a dedicated marketplace.Achievements and Contributions:Branding and Visual Identity: Design of a distinctive brand identity for Mamyplant, capturing the essence of a passionate community of gardeners and plant enthusiasts.UX Service and App Design: Creation of a fluid and intuitive user experience for the Mamyplant application, focusing on ease of navigation and user engagement. The app's design was carefully crafted to reflect the user-friendliness and community aspect of the marketplace.Application Development: Use of WordPress and Elementor for application development, ensuring its responsiveness and adaptability to various mobile devices.Development of a Design System: Creation of a complete design system for Mamyplant, ensuring visual and functional consistency across all application elements. This system standardized interface components, facilitating updates and evolution of the application.Strengths:- Ability to create branding and user experiences that directly reflect the platform's values and objectives.- Expertise in user-centric mobile application development, offering a fluid and engaging experience.- Design of an effective design system, ensuring high consistency and ease of maintenance for the application.
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Education
- Bachelor Epitech (Bac +3)Epitech2018Ecole d'expertise informatique
- Scientific BaccalaureateLycée Albert Camus2014