Freelancer profile translated to English.
Back to original languageAbout Samuel
3 years in companies (Ogilvy, PSA): management of Ads & Analytics accounts for CAC 40 companies.
→ 8 years as a freelancer with a mix of large accounts & SMEs, SaaS.
→ +290 Malt missions (soon the 300 mark!).
What I manage:
- Measurement & tracking:Google Tag Manager tagging plan, dataLayer, Server-side/CAPI Tracking, Web Analytics (Google Analytics, cookie consent mode, CMP).
- Paid acquisition:(Meta, Google, LinkedIn, TikTok) from creative strategy to campaign management.
- Creative Strategy:angles, messages, and assets that convert.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Tracking Google Tag Manager & Media Buyer Meta AdsGoogle Tag Manager & Meta Ads Media Buyer TrackingDIGITAL AND ITSeptember 2017 - Today (8 years and 11 months)Paris, FranceIn 8 years, I have supported over a hundred companies in various industries:Banking/InsuranceCrédit MutuelCrédit AgricoleCICHSBCLa Mutuelle GénéraleChubbLa MAEEducationDiplomeoSwim StarsEssec BSMediaCanal +Bauer Media FranceAir & CosmosParis La Défense Arenal'OpinionHotmixradioAgefiE-commercePrintempsCitadiumIrreversible-BijouxPimpantMaduraGetadokEcailleparisNespressoTerramokaNin-NinL'Autre ThéStand PrivéDistriclosVitalthéaBioEnergiesSimone PérèleMoria SurgicalReal EstateLifePropertiesIcade ImmobilierHospitality9Hotel CollectionTerrasse HotelBucci HotelMewsMarketplaceLingui FamilyLeadGenOdeciaAxidoMyEuropeVisaSeniorTransitionCentre ThetysObjectif CapitalCaroomSaaSFiguresJumpSkelloInpulseApi videoPlatformUpsunBlackfireConstructionSaint-GobainEnergyEDFB2C ServicesJestockeB2B ServicesXLGManufacturersIndian MotorcycleRenaultPeugeotCitroênDSPayment ProcessorsPayplugAssociations & NGOsWWFAlimaAide et ActionsMédecins du MondeInterbev
- Avisia - Cabinet Data CentricWeb AnalystDIGITAL AND ITOctober 2017 - October 2018 (1 year)Analytics Consultant:Collection and analysis of website data for brands within the PSA group: Peugeot, Citroën, DS.- Google Analytics & Google Tag Manager, Data Studio, Tableau, Google Ads, Google Shopping, Tagging plan.- Collection of marketing needs.- E-commerce Tracking- Drafting and testing of tagging plans.- Management of implementation projects in relation with the client and its technical providers.- Development of custom JavaScript variables, regex conditions.- Creation of technical documentation.- Training and support of consultants on the agency and client side.- Verification of GDPR compliance.
- Ogilvy & MatherGoogle Ads, Facebook Ads, Google Tag Manager, Google Analytics ExpertDIGITAL AND ITSeptember 2015 - October 2017 (2 years and 1 month)Programmatic & Trafficking for advertisers: HSBC, IBM, Nestlé, La Mutuelle Générale- Programmatic:RTB advertising space purchase, monitoring & reporting, optimization and scheduling of broadcast campaigns, recommendation & implementation of prospecting, retargeting, and A/B testing strategies.- Trafficking & Tracking (Google Analytics & Google Tag Manager)Management of campaigns & user tracking tools and technologiesCreation and implementation of trafficking campaigns in DoubleClick Manager:Placement, redirect, click command, tracking URL (Google Analytics)-Tracking of call to actions & implementation of tags in Google Tag Manager:-Testing & verification of banner specifications.-Consultant Google Analytics, Google Ads, Facebook Ads, Google Data Studio, Google Shopping, Tagging plan-Data:Development of Excel VBA/macro tools for email encryption in MD5 Hash.
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Recommendations
MR
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Education
- Business Analytics CertificateHarvard Business SchoolCertificate of Excellence in Business Analytics by Harvard Business School Develop the Data Mindset and Analytical Skills to Make Informed Decisions : -Interpret data to inform business decisions -Recognize trends, detect outliers, and summarize data sets -Analyze relationships between variables -Develop and test hypotheses -Craft sound survey questions and draw conclusions from population samples -Implement regression analysis and other analytical techniques in Excel
- Master's Degree in Marketing and Data AnalyticsNeoma Business SchoolTriple accréditation (EQUIS, AMBA, AACSB). Web Analytics : Google Analytics & Consultant Analytics Tracking : Google Tag Manager & Plan de taggage Data visualisation : Google Data Studio Achat média : Facebook Ads, Google Ads / Google Adwords, Google Shopping
Certifications
- Google Analytics CertificationGoogle2016
- Google Tag Manager CertificationGoogle2016