Freelancer profile translated to English.
Back to original languageAbout Samuel
10 years & more than 290 missions accomplished for my clients since 2015:
-Meta Ads Acquisition Strategy
-Creative Strategist
-Tagging plan, dataLayer, Server Side, Web analytics.
✅ Reactive communication via: WhatsApp, Slack, SMS, Email.
➡️ If you're looking to move beyond short-term tactics to build sustainable growth, let's discuss it on a call.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km), Lyon (up to 50km), Nantes (up to 50km), Bordeaux (up to 50km), Lille (up to 50km)
Experience
- Creative Strategist & Media Buyer Meta AdsCreative Strategist & Media Buyer Meta AdsDIGITAL AND ITSeptember 2017 - Today (8 years and 9 months)Paris, FranceIn 8 years, I have supported over a hundred companies in various industries:Banking/InsuranceCrédit MutuelCrédit AgricoleCICHSBCLa Mutuelle GénéraleChubbLa MAEEducationDiplomeoSwim StarsEssec BSMediaCanal +Bauer Media FranceAir & CosmosParis La Défense Arenal'OpinionHotmixradioAgefiEcommercePrintempsCitadiumIrreversible-BijouxPimpantMaduraGetadokEcailleparisNespressoTerramokaNin-NinL'Autre ThéStand PrivéDistriclosVitalthéaBioEnergiesSimone PérèleMoria SurgicalReal EstateLifePropertiesIcade ImmobilierHospitality9Hotel CollectionTerrasse HotelBucci HotelMewsMarketplaceLingui FamilyLeadGenOdeciaAxidoMyEuropeVisaSeniorTransitionCentre ThetysObjectif CapitalCaroomSaaSFiguresJumpSkelloInpulseApi videoPlatformUpsunBlackfireConstructionSaint-GobainEnergyEDFB2C ServicesJestockeB2B ServicesXLGManufacturersIndian MotorcycleRenaultPeugeotCitroênDSPayment ProcessorsPayplugAssociations & NGOsWWFAlimaAide et ActionsMédecins du MondeInterbev
- Avisia - Cabinet Data CentricWeb AnalystDIGITAL AND ITOctober 2017 - October 2018 (1 year)Analytics Consultant:Collection and analysis of data for PSA Group brands worldwide: Peugeot, Citroën, DS.- Google Analytics & Google Tag Manager, Data Studio, Tableau, Google Ads, Google Shopping, Tagging plan.- Collection of marketing needs.- E-commerce Tracking- Drafting and testing of tagging plans.- Management of implementation projects in relation with the client and its technical providers.- Development of custom JavaScript variables, regex conditions.- Creation of technical documentation.- Training and support for consultants from the agency & client side.- Verification of GDPR compliance
- Ogilvy & MatherGoogle Adwords, Facebook Ads, Google Tag Manager, Google Analytics ExpertDIGITAL AND ITSeptember 2015 - October 2017 (2 years and 1 month)Programmatic & Trafficking for advertisers: HSBC, IBM, Nestlé, La Mutuelle Générale- Programmatic:RTB advertising space purchase, tracking & reporting, monitoring, campaign optimization and scheduling, recommendation & implementation of prospecting, retargeting and A/B testing strategies.- Trafficking & Tracking (Google Analytics & Google Tag manager)Management of campaigns & user tracking tools and technologiesCreation and implementation of trafficking campaigns on DoubleClick Manager:Placement, redirect, click command, tracking URL (Google Analytics)- Tracking of call to actions & implementation of tags on Google Tag Manager:- Testing & verification of banner specifications.- Google Analytics, Google Ads, Facebook Ads, Google Data Studio, Google Shopping, Tagging plan consultant- Data:Development of VBA/macro Excel tools for email encryption in MD5 Hash
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Education
- Business Analytics CertificateHarvard Business SchoolCertificate of Excellence in Business Analytics by Harvard Business School Develop the Data Mindset and Analytical Skills to Make Informed Decisions : -Interpret data to inform business decisions -Recognize trends, detect outliers, and summarize data sets -Analyze relationships between variables -Develop and test hypotheses -Craft sound survey questions and draw conclusions from population samples -Implement regression analysis and other analytical techniques in Excel
- Specialized Master in Marketing and Data AnalyticsNeoma Business SchoolTriple accréditation (EQUIS, AMBA, AACSB). Web Analytics : Google Analytics & Consultant Analytics Tracking : Google Tag Manager & Plan de taggage Data visualisation : Google Data Studio Achat média : Facebook Ads, Google Ads / Google Adwords, Google Shopping
Certifications
- Google Analytics CertificationGoogle2016
- Google Tag Manager CertificationGoogle2016