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Samuella CelestinSC

Samuella Celestin

Outsourced CFO

€750/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Samuella

For 7 years as a management controller in the cosmetic-pharmaceutical, retail, and e-commerce sectors, I learned one thing: leaders don't lack data. They lack someone to tell them what that data truly means for their business.
Today, I act as an outsourced CFO for VSEs and SMEs (between €300K and €3M in turnover) who need a clear financial vision, without waiting to have the means of a full-time CFO.
Specifically, I am involved in:
• Building and managing dashboards for turnover/margin adapted to your reality
• Budgeting, variance monitoring, and analysis of commercial and financial performance
• Implementing activity reports and procedures understandable by your teams
• Inventory analysis and correction of accounting discrepancies
• Streamlining your financial processes
What you gain: a clear understanding of your financial situation, decisions supported by reliable figures, and a contact person who can speak to both field teams and chartered accountants.
  • English

    Fluent

  • Spanish

    Basic

  • French

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • Maison Harmoney
    Financial Detective
    September 2022 - Today (3 years and 9 months)
    Rambouillet, France
    Service Provider / Training School
    Implementation of a daily cash flow monitoring table to anticipate outflows and identify turnover levers to activate in times of tension. Cash flow forecasted over 3 rolling months.

    Cosmetic Brand
    Construction of a 12-month sales forecast, definition of pricing strategy (+5% on prices), and simulation of financial impacts under different turnover scenarios.

    Independent Photographer
    Financial scenario modeling to anticipate VAT thresholds and administrative support for compliance. Late filing penalties avoided.

    Independent Sales Representative
    Cash flow forecast and construction of a sales strategy aligned with the target remuneration objective. Objective achieved in 6 months.

    Restaurant
    Implementation of an inventory management process and a monthly operational inventory within 1 month. Team training. Negotiation of a supplier price list: raw material purchase costs divided by 1.5 over 3 months. Visible cost improvement in 2 months.

    Coach (ongoing mission)
    Structuring financial monitoring and establishing regular management habits. Pricing strategy and business action plan to achieve turnover objectives. Time spent on invoicing divided by 4: from 2 hours to 10 minutes per quote/invoice.
  • BAZARCHIC
    Management Controller
    E-COMMERCE
    January 2020 - June 2022 (2 years and 5 months)
    92230 Gennevilliers, France
    - Monthly/Annual Closures
    - KPI Sales Analysis
    - Challenge Sales Team vs. Budget
    - Sales Team Commission Calculations
    - Margin, Turnover, Inventory, P&L Analysis
    - Provisions, Marketing Expenses Calculations
    - Commercial and Financial Budget Construction
    - BI Dashboards
    Management Control Data Analysis Reporting
  • Habitat
    Sales Management Controller
    RETAIL (SMALL BUSINESS)
    September 2017 - January 2020 (2 years and 4 months)
    20th arrondissement of Paris, 75020 Paris, France
    - KPI Sales Analysis
    - Commercial Budget Construction
    - Sales Team Commission Calculations
    - Margin, Turnover Analysis
    - Accounting Variance Control
    - Implementation of IT Procedures (recovery of various taxes)
    - Inventories

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Education

  • Career exploration / skills awareness
    Chance
    2022
    Exploration de carrières / sensibilisation des compétences
  • State-certified Level I "Financial Expert" degree, specializing in audit, control, and finance, management control
    ESAM – School of Advanced Management and Finance
    2016
    Titre certifié par l'Etat Niveau I "Expert Financier" Spécialité audit, Contrôle et Finance, Contrôle de gestion

Skill set

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