Freelancer profile translated to English.

Description

Welcome to my Malt profile!

I'm often called a digital "Swiss Army knife." With over 10 years of experience in the sector, I'm equally comfortable in marketing and communication: Content, Social Media, CRM, SEO, SEA, UX writing, etc., are all skills I've mastered throughout my career for brands like Figaro Emploi, ChooseYourBoss, Viadeo, and bwin.

I now offer my services to companies, from startups to SMEs, so let's get acquainted! 😉

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Figaro Classifieds
Digital Brand Manager
January 2018 - Today (8 years and 5 months)
Île-de-France, France
For the ChooseYourboss and Figaro Emploi brands. #Marketing
• Marketing repositioning of brands
• Definition of the editorial line, writing of Brand Books & consistency across all media
• Content production coordination
• UX Writing, SEO, SEA
• Reputation measurement and analysis #Partnerships
• Event organization & participation
• Operations with various partners #Social Media
• Development and implementation of Social Media strategy
• Management of Social Ads campaigns
• Management of Community Managers #CRM
• Redesign of customer journeys
• Content validation
Viadeo
Social Media Manager
June 2015 - December 2017 (2 years and 6 months)
Paris, France
#Strategy

- Development and implementation of the overall Social Media strategy according to predefined objectives.
- Implementation of a content strategy adapted to appropriate networks based on a precise editorial line.
- Creation of an editorial calendar.

#Engagement

- Creation and optimization of social Ads campaigns according to various objectives (acquisition, visibility, awareness) and different budgets.
- Creation of content and engagement on networks: blog posts, infographics, videos, GIFs...
- Identification of opinion leaders and implementation of an ambassador program.

#Management

- Daily management of a team of Community Managers.
- Regular monitoring of the competitive market and developments around social networks (platforms, tools, trends...)
- Reporting based on KPIs adapted to objectives.
bwin.party digital entertainment
Social Media Manager / Community Manager
January 2012 - May 2015 (3 years and 4 months)
Paris, France
Development and implementation of Social Media strategy
- Network selection based on target audience, editorial line selection,
- Project management (application development, digital development around an PR event)
- Development of editorial plans
- Monthly reports with relevant KPIs
Community Management on bwin France's social networks (Sports Betting and Poker)
- Daily management of the community on social networks
- Intervention on public forums
- Competitive monitoring
- Development of editorial plans
- Conception, creation, and publication on social networks according to the editorial line
- Community engagement and loyalty (moderation, contests, content aimed at engagement)
- Community support during live events
- Monthly reports with relevant KPIs
Writing
- Editorial content for partner sites (L'Equipe, Foot365, OM)
- Blogging for poker and sports betting
- Live text coverage of Poker tournaments in different countries for the blog.
- SEO optimization
- Press releases to affiliated sites
- Writing/translation/control of text content for various platforms (company website, newsletter, blog, new promotions...)
Public Relations
- Organization of event operations with bloggers
- Press releases to affiliated sites
- Design and writing of brochures for introduction to sports betting and poker
Tools:
- Social networks
- Hootsuite
- Photoshop
- Word Press
- Online reporting tools (Facebook insight, Locowise...)
- Facebook Ads
- Power Point