Samuel B.

My portfolio: sambrch.com

I am a versatile and experienced Art Director, specializing in luxury and fashion, particularly brand development. A graduate of Strate École de Design, I began my career as a footwear designer for the KERING group at Puma in Germany, where I had the opportunity to contribute to large-scale projects, including the Fenty collection and collaborations with Alexander McQueen.

Back in France, I joined Veja as an assistant art director, which allowed me to strengthen my product design skills while managing various visual communication projects, from photoshoots to lookbook production. Building on this experience, I decided to found my own brand, IGWE, a line of high-end and sustainable sneakers, which enabled me to master the entire production chain, from creation to sales, while developing an ethical and responsible sensibility.

After this entrepreneurial adventure, I continued my career as an independent art director and designer, collaborating with prestigious clients such as LVMH, Kenzo, and Lacoste on various projects, from photo/video production to the conception of style strategies. My expertise in trends and design led me to join the LVMH group as a style manager and trendsetter for Le Bon Marché, where I am responsible for developing trend books, selecting brands, and coordinating fashion catalogs.

I distinguish myself by my ability to combine creativity, project management, and brand strategy, while constantly staying attuned to market developments and consumer expectations. My diverse background and commitment to excellence enable me to take on creative challenges in demanding environments.