Freelancer profile translated to English.

Description

Hello, I'm Samra. I spent 15 years in banking (professional financing, executive consulting, wealth management) before shifting to training and business management. Today, I wear two complementary hats.

Finance, Management & Economics Trainer

I work with schools, CFAs, and training organizations (EDUKA, ECEMA, Groupe Alternance) on CEJM (Corporate Economics, Law, and Management), finance, management, marketing, sales, and negotiation subjects for BTS, Bachelor, and MBA students. I design my own materials, I enjoy case studies drawn from real life, and I measure success by a single indicator: do students feel capable of using what they've learned from the next day onwards?

Part-time CFO for SMEs (Pennylane)

I currently support the Deberache group (GI Finance Holding — Europrim, Cinra, Vigny Musset) with treasury, executive reporting, administration, and HR. I work in a sensitive context (Europrim and GI Finance are in receivership) and I managed the migration from Quadra Gestion Commerciale to Pennylane. It's a tool I now master in depth and recommend to SMEs that want to get a clear picture of their business.

What I can do for you

SME/VSE Executives: management structuring, dashboards, part-time CFO, Pennylane support.

Schools, CFAs, training organizations: design and delivery of modules in finance, management, economics, CEJM, sales, marketing.

Employees or executives upskilling: individual coaching on professional posture, organization, public speaking.

A few words that describe me well: pragmatic, pedagogical, reliable, accessible. I prefer direct communication to long emails, and a concrete case to ten theoretical slides.

Master's in Finance — IAE Grenoble & IAE Valence. Valence, in-person or remote anywhere in France.

Languages

Arabic
Native or bilingual
English
Conversational
German
Basic

Workplace preferences

Can work on-site

Valence (up to 50km)

ECEMA
Trainer – Financial Partnership Management
EDUCATION AND E-LEARNING
December 2025 - March 2026 (3 months)
Training and support mission on financial partnership management in a higher education context (business school).

• Design of the custom training module
• Delivery of sessions combining theoretical input and case studies from the banking sector
• Situating business/financial partner relationships: negotiation, financing structuring, relationship monitoring
• Evaluation of learner acquisition of knowledge
Corporate Finance Banking Training Facilitation
EDUKA
Trainer CEJM & Sales Negotiation
EDUCATION AND E-LEARNING
September 2025 - Today (11 months)
Valence, France
Course delivery for BTS MCO (Operational Commercial Management) students in CEJM (Corporate Economics, Law, and Management) and in Bachelor Sales & Negotiation.

• Design of pedagogical sequences aligned with the National Education curriculum
• Delivery of in-person courses with case studies, role-playing, and mock BTS exams
• Evaluation of skills and support for exam preparation
• Individual follow-up of work-study learners
Instructional Design Training Facilitation
Groupe Deberache
Part-time CFO – Pennylane, Reporting, Treasury
January 2025 - Today (1 year and 7 months)
Part-time CFO mission for the Deberache group (GI Finance Holding — Europrim, Cinra, Vigny Musset). I support the executive daily on the administrative and financial management of a multi-entity group, in a demanding context: Europrim and GI Finance are in receivership.

• Treasury, forecasting, bank reconciliations
• Reporting and dashboards for the executive
• Administrative and HR follow-up (outsourced payroll, contracts, invoices)
• Dialogue with the judicial administrator and structuring of management indicators
• Management of the Quadra Gestion Commerciale → Pennylane migration (management setup, team training, data validation)

It was on this mission that I trained deeply in Pennylane — a tool I recommend for SMEs that want to simplify their management.
Pennylane Treasury Reporting CFO