Freelancer profile translated to English.
Back to original languageAbout Sammy
Senior Consultant für Digital Analytics & Conversion-Optimierung. Ich finde datenbasiert die Hebel, die Umsatz und Effizienz im Onlinehandel wirklich bewegen.
Mein Fokus ist die Diagnose: Wo brechen Nutzer ab, warum konvertieren Kanäle unterschiedlich, welcher Hebel lohnt zuerst? Diese Analyse übersetze ich in konkrete Maßnahmen - von UX-Optimierung bis Kampagnensteuerung. Analytische Tiefe trifft pragmatische Umsetzung, eng mit Product-, UX- & Marketing-Teams.
Kernkompetenzen:
Digital Analytics & UX-Diagnostik: Contentsquare, GA4, Tag Manager, Power BI
Conversion-Optimierung: Hypothesen, A/B-Tests, Funnel- & Checkout-Optimierung
Google Ads: Kampagnen, Performance Max, Smart Bidding, Budgetstrategie
Datengetriebenes Arbeiten im Team (B2C, B2B & DTC)
Hands-on, strukturiert und ergebnisorientiert.
🇬🇧 English
Senior Consultant for Digital Analytics & Conversion Optimization. I use data to find the levers that genuinely move revenue and efficiency online.
My strength is diagnosis: where users drop off, why channels convert differently, which lever pays first. I turn analysis into action – from UX optimization to campaign management. Analytical depth meets pragmatic execution, working closely with product, UX & marketing teams.
Core competencies:
Digital Analytics & UX diagnostics: Contentsquare, GA4, Tag Manager, Power BI
Conversion optimization: hypotheses, A/B testing, funnel & checkout
Google Ads: campaigns, Performance Max, Smart Bidding, budget strategy
Data-driven team enablement (B2C, B2B & DTC)
Hands-on, structured and results-driven.
German
Native or bilingual
French
Conversational
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Unternehmen vertraulichSenior Analytics Consultant - Industry & Electrical Engineering (B2B)E-COMMERCEMarch 2026 - Today (5 months)Berlin, GermanyEstablishment and promotion of data-driven working in the organization: From conception to ongoing analysis of website and e-commerce stores (Germany and globally).Conception and execution of workshops to anchor data-driven working with various stakeholder groups (Product, Development, UX, Management)Development of analysis and procedure concepts as a basis for data-based decisionsOngoing analysis of website and e-commerce stores (national and international) to identify conversion and UX potentialsEnabling teams in self-service use of Contentsquare & Google AnalyticsTranslation of analysis results into prioritized, actionable recommendations
- Anbieter für Erlebnis- & Aktivreisen (B2C)Senior Google Ads Consultant - Experience & Active TravelTRAVEL AND TOURISMJanuary 2026 - May 2026 (4 months)Berlin, GermanyResponsibility for the management and strategic expansion of Google Ads activities for a provider in the premium segment of experience and active travel (high booking value).Setup of new Search & Performance Max campaigns and optimization of the existing campaign structureKeyword research and ongoing keyword testing for efficiency improvementA/B testing and creation of advertising assetsCPC and CPA optimization with the aim of sustainable conversion increaseManagement of offline conversion importOngoing campaign optimization, troubleshooting, and handling of guideline issues
- Transition SAS
On Malt
E-commerce AuditE-COMMERCENovember 2025 - November 2025Berlin, GermanyFor an established Franco-Dutch online plant shop, I conducted a complete e-commerce audit for the German market. The goal of the project was to identify revenue growth potentials, optimize the user experience, and create a solid foundation for scaling in Germany.Scope of the audit:The project covered all central areas of digital marketing as well as the analysis of the end-to-end shopping experience:UX & CRO Analysis: User guidance, navigation, product pages, checkout, mobile experienceSEO + AEO: Visibility, technical performance, on-page quality, content gaps, after-purchase analysis (delivery times & customer communication)SEA Potentials: Structure, performance opportunities, scalability, quick wins for Google AdsShopify Analysis: Tracking, conversions, product data quality, bugs.Newsletter/CRM: Analysis of Brevo setups (flows, segmentation, performance)Online Reputation: Examination of customer reviews and sentiment analysisCompetitor Analysis: Pricing, assortment, market position, SEO share, best practice comparisonsProduct & Price Strategy: Assessment of market attractiveness of different categories based on product and price offeringsMethodology & Deliverables:In-depth analysis of all channels, as well as data analysis in GA, Google Ads, Power BI & Shopify Reports.Creation of a comprehensive audit including action recommendationsPresentation of initial insights to CEO, Sales Manager, and Analyst TeamIdentification of blockers and concrete growth levers
Reviews
Ludovic
Transition SAS
Reviewed on 11/19/2025
Sammy conducted a comprehensive audit of my e-commerce shop for the German market. His analysis, specifically tailored to Germany, was particularly important. He considered the cultural specificities and standards of German e-commerce very sensitively.
He covered all aspects of e-commerce: UX, SEO traffic, SEA, online reputation, performance, product range, pricing… His very thorough and high-quality work revealed several areas for improvement as well as blocking points that we can now address thanks to his mission. And all this in a short time, which I greatly appreciate.
I sincerely thank Sammy for his professionalism and the valuable support he has given me. I can highly recommend him!
J
Jannik
Product Shot Mastery UG
Reviewed on 5/6/2025
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Education
- Bachelor of ScienceTechnical University of Applied Sciences Wildau2012Wirtschaftsinformatik/Business Computing
- Master of ScienceTechnical University of Applied Sciences Wildau2014Wirtschaftsinformatik/Business Computing
Certifications
- Google Analytics CertifiedGoogle2025