Description

Over 20 years building brands and driving revenue across the UK, UAE and beyond.

I took a loss-making business to £1.5M revenue. I tripled booking values from £5K to £15K through positioning alone. I generated £500K post-Covid through strategic repositioning. I delivered a 333% profit increase from a single strategic decision.

None of it was luck. All of it was strategy.

I work at the intersection of brand, strategy and AI — helping ambitious founders and businesses stop being overlooked and start being impossible to ignore. I work directly with every client. No account managers, no templates, no generic advice.

I’m the founder of The Soto Edit and an Associate at Kawarau Consulting, where I lead business development and marketing strategy for public sector and shared services clients.

If you’re ready to show up properly — let’s talk.

Industry field of expertise

Languages

English
Native or bilingual
Punjabi
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Kawarau Consulting
Associate — Business Development & Marketing
April 2024 - Today (2 years and 2 months)
– Lead BD, marketing strategy and client engagement for a boutique shared services and public sector transformation consultancy.
– Drive outreach to NHS, local government and defence sector clients.
– Support bid writing, procurement framework registration and thought leadership positioning.
The Soto Edit
Founder & Lead Consultant
July 2023 - Today (2 years and 11 months)
– Premium brand, strategy and AI marketing consultancy — UK, UAE and worldwide.
– Services: brand identity, marketing strategy, AI content, social media and fractional MD.
– Work directly with each client — no account managers, no templates.
Peekaboo Events Ltd
Sales & Marketing Manager
June 2018 - July 2023 (5 years and 1 month)
– Generated £500K+ revenue post-Covid through strategic brand and sales campaigns.
– Tripled average booking values from £5K to £15K through repositioning.
– Increased Instagram engagement 70% . Reduced sales cycle from 3 months to 7 days average.