Freelancer profile translated to English.
Back to original languageAbout Sami
Passionate professional with over 10 years of experience in digital marketing, brand communication, and 360° activation strategies for international corporations and small to medium-sized businesses, in both B2B and B2C.
In a context where brands face the challenges of ultra-personalization, complex customer journeys, and constantly evolving digital dynamics, agility, innovation, and proactivity are essential to stand out in their industry. By capitalizing on emerging trends, data analysis, and a results-oriented and customer experience approach, my mission is to support brands in building effective Marketing & Communication strategies at every stage of the customer journey.
My core values – innovation, teamwork, curiosity, open-mindedness, leadership, continuous learning, and the pursuit of excellence – are at the heart of my approach.
AREAS OF EXPERTISE:
- 360° Activation and Brand Development
- Online and Offline Media Strategy and Buying
- Performance Tracking and Growth Marketing
- Customer Acquisition and Conversion Funnel Optimization
- Social Media Marketing and Communication
- Project Management and Cross-Team Collaboration
French
Native or bilingual
English
Fluent
Spanish
Conversational
German
Basic
Can work on-site
Genève (up to 30km)
Experience
- Consultant indépendantDigital Experience, Brand, Campaigns & Agile Project ManagerCONSULTING AND AUDITSApril 2024 - Today (2 years and 2 months)Switzerland- Support for B2B/B2C clients on digital visibility, engagement, and performance challenges – Omnichannel strategy, customer journey and experience optimization.- Strategic scoping and management of digital initiatives (CRM, platforms, activation).- Management of 360° "Awareness → Acquisition → Conversion" campaigns for premium, luxury, sports, and event brands.- Cross-functional coordination between business units, IT, and external partners.- Recommendations based on UX audits, customer journeys, and performance analysis.Key Skills:- 360° Marketing and Communication Strategy, Media Planning, Online and Offline Advertising, Web Traffic/CRO, CRM/Clienteling- Brand Strategy, Content Creation, Inbound/Outbound Marketing- Data-Driven Approach & Insights, A/B Testing, Continuous Monitoring and Analysis- Web Traffic Optimization, SEO/SEA, Email Marketing, Automation and Loyalty- Digital Project Management & Digitalization as BA/PM/PO, Customer Experience & UX, Coordination of multidisciplinary teams (IT, marketing, design, web, CRM, products, sales)
- Georg Fischer (GFMS)Global Media & Performance Marketing ManagerMECHANICAL ENGINEERINGMarch 2022 - April 2024 (2 years and 1 month)Geneva, Switzerland- Definition and management of the global media & digital strategy, coordination across +20 local markets- Coordination of 360° campaigns & digital projects; management of the international media budget.- Structuring of acquisition & awareness initiatives and data-driven management.- Global media budget management, continuous optimization & performance analysis.- Acceleration of digital transformation & implementation of new digital tools.Key Skills:Global Media Strategy, Media Planning/Buying, SEA/SEO, Paid Social, Agency Management and Internal/External Coordination, Brand Engagement, Influence and Brand Reputation, Digital Strategy, Content Strategy, Partnership Development, Influencer Marketing, Social Media Management, Team Leadership, Innovative Collaborations, Budget Management
- Georg Fischer (GFMS)Global Advertising & Digital Project ManagerMECHANICAL ENGINEERINGJanuary 2021 - March 2022 (1 year and 2 months)Geneva, Switzerland- Management of media planning and buying in Central Marketing (acquisition/awareness), local deployment for group products and brand.- Implementation of performance dashboards, KPIs & insights to optimize conversions & CX.- Structuring and management of digital projects (digital platforms, CX/UX, digital immersion), in matrix and agile contexts.- Close collaboration with IT, sales & market departments to maximize UX and CLV.Key skills:360° Marketing Campaigns, ROI Optimization, Product Activations, Global/Local Growth, Performance Tracking, KPI Analysis, A/B Testing, Customer Lifetime Value, Customer Acquisition Cost, Conversion Funnel Strategy, Lead Generation, Loyalty and Automation, International Digital Project Management, Agile Management
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Education
- Master Degree in Marketing & Brand communicationINSEEC Grande Ecole2016Master's degree, Digital Marketing, Brand Communication, Project Management, Web marketing
- Bachelor Degree in Marketing & CommunicationINSEEC Grande Ecole2014Bachelor's degree, Marketing & Communication
Certifications
- PMP (Project Management Professional)PMI (Project Management Institute)2025