Sami Wassil Akhrouf

I offer my skills and extensive experience in communication, marketing, and business digitalization to various companies. Beyond that, I can also share my expertise in entrepreneurship, business development, and sustainability in Algeria, having successfully founded and managed my own company for eleven (11) years. During this time, I gained a deep understanding of the Algerian administration, its challenges, and the factors contributing to the success of undertaken projects.

Entering the entrepreneurial world in 2013, I embarked on this adventure by creating the agency MUST Communication Algeria, which evolved into a 360° agency. Truly passionate about my work, I delved into technical aspects, even the most specialized ones. Beyond the role of conductor, I was also a full collaborator. This is how I acquired diverse skills beyond the usual ones, such as: Web design and its related aspects of SEO and SEA, developing Social Media Strategies from A to Z and the SMO/SMA aspects. I also familiarized myself with graphic design tools, printing processes, and outdoor advertising. Additionally, I actively collaborated in organizing events for our clients, managing PR, and gradually incorporating Artificial Intelligence and democratizing its use. Beyond the role of CEO of the agency, I also took on the hat of Marketing & Communication Director when some of our clients outsourced these departments to our agency. Today, managing and participating in projects at all stages has become my daily routine, and I love it!

Operating as Director of External Relations and Development. A technology-focused company specializing primarily in telephony for ultra-secure locations such as military barracks, police stations, and other sensitive areas. The first company in Algeria to introduce multi-purpose terminals for these locations, which allowed, among other things, for recharging phone credit and paying bills... for all operators!