Freelancer profile translated to English.

Description

Graduated with a Master's degree in Marketing, Communication, and Branding from CELSA, I have over 10 years of experience as an International Product Manager / Global Brand Manager in international and multi-sector environments. My career has taken me from Paris to New York and Geneva, where I have worked for leading brands in their markets, such as Wella, Adidas, Philosophy, L'Oréal Paris, Garnier, Dim, Champion, Lancôme, La Roche-Posay, and Klorane, in various sectors ranging from cosmetics and fashion to consumer goods and luxury.

After this solid experience in the corporate world, I decided to put my skills to work for my clients as a freelancer. My goal: to support them in their brand and product launch projects, as well as in auditing their positioning and brand image, to maximize their impact and visibility in their markets.

Languages

French
Native or bilingual
English
Fluent
Spanish
Fluent

Workplace preferences

Can work on-site

Paris (up to 10km)

WELLA COMPANY
MARKETING INNOVATION AND BRAND EQUITY MANAGER - WELLA
FASHION AND COSMETICS
October 2023 - Today (2 years and 9 months)
Genève, Switzerland
Reporting to the Senior Director - Wella, I define winning innovation spaces in the Hair Color, Styling, and Hair Care categories and lead the development of Wella's first Masterbrand campaign.

• Design of the 3-year innovation plan with marketing, CMI, and R&D directors, in line with the brand's equity and commercial objectives
• Creation and qualification of innovation concepts for all new projects
• Definition of the Masterbrand strategy and 360° activation plans for FY24 and beyond
• Management of a product manager
COTY
SENIOR DEVELOPMENT PRODUCT MANAGER - WELLA
FASHION AND COSMETICS
October 2020 - October 2023 (3 years)
Genève, Switzerland
In charge of Koleston, Wella's largest brand (mass market) - $120M net revenue.

• Global relaunch of the entire portfolio, from concept to launch
• Management and coordination of consumer studies to qualify the proposition
• Development of the associated 360° marketing mix (TV, digital, e-commerce, PR, point of sale).
• Management and coordination of the campaign shooting and post-production
• Development of a brand book for the brand
• Management of the marketing budget ($3.8M) and the brand's P&L
• Launch of Color Studio, a brand aimed at premiumizing the Hair Color category and facilitating Wella's entry into the Hair Care market - $10M annual net revenue
COTY
DEVELOPMENT PRODUCT MANAGER - WELLA
FASHION AND COSMETICS
October 2019 - October 2020 (1 year)
Genève, Switzerland
Reporting to the Hair Color Director, I was in charge of Soft Color, a local Brazilian brand.

• Relaunch and geographic expansion of the brand beyond Brazil - $30M in net revenue
• Definition of the 3-year marketing strategy and innovation pipeline
• Development of new products and the 360° marketing mix (TV, digital, e-commerce, PR, POS)
• Range extension through the launch of new shades
• Management of the marketing budget and the brand's global P&L