Freelancer profile translated to English.
Back to original languageAbout Samir
Hello, I am Samir. Expert in Paid Media (SEA & SMA), I support companies (B2B & B2C) and franchise networks in **generating qualified prospect flows**, while rigorously controlling your Cost Per Lead (CPL) and Customer Acquisition Cost (CAC).
💡 Why contact me?I have supported over **90 advertisers and franchisees**.
In Lead Gen, click volume is not enough. Therefore, I don't just set up campaigns: I combine strategic vision, conversion funnel design, and technical mastery of tracking to ensure that the leads you receive are truly actionable by your sales teams.
🎯 My services:
Lead Gen Audit & Strategy:Analysis of your current accounts, structuring of the acquisition funnel (TOFU/MOFU/BOFU), and recommendations on your Landing Pages to maximize conversion rates.
Acquisition & Campaign Management:Google Ads (Search, Performance Max lead-oriented), Microsoft Ads, Meta Ads (Facebook/Instagram), TikTok Ads, Spotify Ads, LinkedIn Ads.
Tracking & Automation:Impeccable tagging plan (Google Tag Manager, GA4). Connecting your campaigns to your CRM so your leads arrive in the right place, in real-time.
Performance Reporting:Automated dashboards on Looker Studio focused on your real business challenges.
⚙️ My Technical Stack:Google Ads / Microsoft Ads Editor, Meta Business Manager, TikTok Ads Manager, Spotify Ads Manager, Google Tag Manager, Google Analytics 4, Looker Studio, Make (Automation).
Shall we discuss your acquisition and growth objectives? The initial strategic discussion is completely non-binding.
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Samir KalilouAcquisition Expert | B2B & B2C Lead Generation (Google Ads, Meta Ads)SOCIAL NETWORKSJuly 2025 - Today (1 year and 1 month)Nantes, France- Conception of Full-Funnel Lead Generation Strategies (TOFU/MOFU/BOFU)- Creation and management of SEA (Google, Microsoft) & SMA (Meta, TikTok, Spotify) campaigns- Visual creation (briefs, scripts, hooks, static images)- Tracking implementation (Pixel, GTM, GA4)- Creation & optimization of Landing Pages- Advanced reporting via dashboards
- STBK CommunicationSEA/SMA Performance ManagerDIGITAL AND ITDecember 2024 - December 2025 (1 year)Laval, FranceManagement of "Incubator" client portfolio:Sectors: sports & fitness, beauty, real estate, cuisine, telephony, outdoor living, restaurants.
- Management of franchised clients in the launch/acceleration phase.
- Definition and implementation of local acquisition strategies, media mix (Google Ads, Meta Ads) focused on Lead Generation.
- Creative strategy design (angles, hooks, briefs, scripts, hooks) and static visual creation.
- Tracking implementation (Pixel, GTM).
- Onboarding, monitoring, and performance review (simplifying KPIs for non-expert stakeholders).
Supervision of a junior team:- Management of skill development (internal training, shadowing) and quality control of deliverables.
- Creation and/or optimization of client account management processes.
Paid Media Technical Lead:- Preferred point of contact for internal teams.
- Deployment of A/B Testing protocols and market "Best Practices"
- SEARCH-FactoryPaid Media ConsultantDIGITAL AND ITOctober 2021 - October 2024 (3 years)Nantes, FrancePortfolio Management & Cross-Channel Strategy:
- Multi-Sector Management: multi-client accounts (E-commerce, Leadgen / B2B, B2C).
- Design and deployment of SEA + Social Ads strategies aligned with business objectives (Revenue, CPA, ROAS)
- Full client relationship management, weekly/monthly follow-up meetings, and optimization recommendations.
Operational Management & Performance Monitoring:- Account structuring, bid management, A/B Testing (ads/audiences), and continuous budget optimization to maximize profitability.
- Definition and implementation of tracking plans (GTM)
Reviews
Charly
Co-Fondateur - CALLEAD
Reviewed on 3/25/2026
Samir helped us conduct a Meta Ads audit including creative strategy, competitor benchmarking, and regular video call sessions.
The work was perfectly done, very meticulous, with concrete optimization ideas that we will be able to implement in the future.
I can only recommend Samir.
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Education
- Webmarketing & Digital Communication (Bac +2)Ecole Webstart, Nantes2020
- Double Master: Digital Expertise & Profit Center ManagementEcoles WIS, Nantes2022
Certifications
- Google Ads Search CertificationGoogle2025
- Google Ads Display CertificationGoogle2026