Freelancer profile translated to English.
Back to original languageAbout Samira
With over 12 years of experience in digital marketing, I help companies create and manage high-performing, profitable, and results-oriented advertising strategies.
What I'm passionate about: transforming complex business challenges (lead generation, visibility, revenue growth) into impactful campaigns. My approach combines strategy, performance analysis, and recommendations.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- IndépendantSenior SEA/SMA Digital Acquisition ConsultantSeptember 2025 - Today (11 months)Advice and strategy for growth and digital acquisition & management of SEA & SMA advertising campaigns.Management of Acquisition Campaigns: Google Ads, Linkedin Ads, Meta Ads.360° Advice & Recommendations: Tracking, Creatives, Landing Page.Account Audits
- NETMEDIAGROUP,Senior Digital Acquisition ConsultantSeptember 2020 - September 2025 (5 years)92100 Boulogne-Billancourt, FranceManaged digital campaigns for the group's IT division, encompassing 3 media outlets: Silicon, ITEspresso, ChannelBiz. Client briefs and digital strategy implementation.Digital Levers: Display, nativeAds, video, Newsletter, emailing, LinkedIn Ads, Google Ads, Display, Meta Ads.Campaign Analysis and Audits: KPI measurement (CTR, CPA, ROAS, CPC).Client Relationship Management: Reporting and weekly meetings.Managed budgets for: inmac wstore, Cloudflare, Salesforce, Splunk, Tata Communications, Sage ..Revenue generated in 2024: 1.3 million euros.
- DevisproxAFFILIATION MANAGER, DEVISPROXSeptember 2019 - March 2020 (6 months)Paris, FranceManaged an affiliate network, affiliation platforms. Prospecting new publishers, negotiating campaigns, managing the publisher network. Invoicing and reporting.
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Education
- Ades Bootcamp-Certification Media Buying2025Ades Bootcamp-Certification Media Buying
- Specialization in web/strategy and online communicationMEDIA INSTITUTE PARIS2012Spécialisation web/stratégie et communication online