Freelancer profile translated to English.
Back to original languageAbout Samir
Driven by the desire to design simple and accessible solutions for everyone, for 12 years I have been committed to challenging the product vision of projects to deliver the best user experience.
My experience in Agility has allowed me to establish a fruitful relationship between product management and UX design.
My activities as Lead UX Designer have led me to work for various clients, each time with the ambition to transform businesses and develop the right features for the right people.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- FormalogisticsLead UX DesignerEDUCATION AND E-LEARNINGNovember 2023 - Today (2 years and 7 months)Paris, FranceLead UX on the E-learning project aimed at digitizing logistics-specific training and improving the online training subscription process for corporate and individual clients.Audit / Scoping / User Interviews / Mapping / Storymapping / Workshops / Defining Journeys.
- Groupe Crédit AgricoleLead UX DesignerBANKING AND INSURANCEOctober 2022 - November 2023 (1 year and 1 month)Paris, FranceLead UX for the Clients and Offers tribe at CA-TS, responsible for optimizing the subscription journeys for accounts and cards offered to clients and prospects.• Analysis and audit of the existing system.• Scoping of incoming topics• Definition of Design methodologies and UX roadmap.• Cost estimation of topics and briefing of UX and UI teams.• Facilitation of scoping and design thinking workshops• Organization and conduct of user interviews and tests• Definition of target userflows• Monitoring of UX/UI production and acceptance testing• Responsibility for the consistency of journeys• Prioritization of continuous improvements to the journey based on budgets, analytics, estimated gains, value, and effort of the evolution.• Evaluation of adherence to the deployed UX and UI methodology on a project as part of the Digiscore rating.
- GAN AssurancesLead UX DesignerBANKING AND INSURANCEFebruary 2022 - September 2022 (7 months)Paris, FranceLeading the UX scoping phase for the redesign of management tools for exchanges between general agents and the company.・ Analysis and audit of the existing system.・ Briefing, interviews with market directors, and definition of product vision.・ Definition of UX strategy, project scoping methodology, and UX roadmap.・ Recruitment, user interviews, and needs gathering.・ Immersion in departments and agencies (on-site observation).・ Analysis of exchanges, needs, and pain points by department.・ Definition of UX strategy, design thinking approach, and project scoping methodology.・ Experience mapping and persona creation.• Organization and planning of design thinking and Story Mapping workshops.
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Education
- Master's Degree in Business LawUniversity of Cergy-Pontoise2011Master, Droit des affaires
Certifications
- Digital Accessibility Auditor - RGAA 4Access422021
- CSPO - Certified Scrum Product OwnerScrum Alliance2018