Freelancer profile translated to English.
Back to original languageAbout Samira
+ 15 years of experience | Digital Transformation & AI | E-commerce & SEO | Techno-Functional Profile | Executive MBA AI | PMP Certified
> Why trust me?
Expert in digital transformation and e-commerce, with over 15 years of experience in managing strategic and international projects. A hybrid profile at the intersection of business, marketing, and tech, I lead complex projects with an ROI-oriented approach.
Graduated with an Executive MBA in Artificial Intelligence and Data Innovation (DeVinci Executive), I integrate applied AI into my missions to anticipate transformations and generate measurable results.
> Key Expertise
Digital Transformation & Project Management(PMP Certified): Roadmap management, budget management, multi-country coordination, change management.
> They trusted me:
L’Oréal, Kering, SANDRO, Behar, YSL, Alexander McQueen, SkinCeuticals, Vichy, CeraVe, Decléor, Shiseido, Rémy Cointreau, LCL, FM Logistic, Bio-Rad…
> About me
Passionate about innovation, I have built my career around digital, e-commerce, and now AI. My approach is strategic, pragmatic, and results-oriented, with a strong ability to unite teams and integrate innovation into digital strategies.
📩 Contact me now to discuss your project!
English
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- L'Oréal Dermatological Beauty DivisionDigital Transition ManagerFASHION AND COSMETICSAugust 2024 - December 2025 (1 year and 4 months)Levallois-Perret, France**Sector**: B2B Beauty & Cosmetics**Context**: Transition management mission on a strategic B2B program. The project was in a critical situation: disorganization, lack of governance, insufficient budget, and a general climate of distrust. It was identified as a high-risk project for failure.**Objectives**: Stabilize a project in crisis, restore stakeholder confidence, re-establish a functional organization, and ensure the sustainability of strategic deliverables for the division.**Missions**:- Implementation of governance and structuring processes to restore transparency, prioritization, and efficiency.- Definition and management of a realistic roadmap aligned with strategic business objectives.- Recruitment and supervision of a new team (1 PO, 2 webmastering coordinators), redistribution of roles, and skill development.- Design and deployment of automation and AI to simplify and optimize webmastering request management, reducing processing times and improving team productivity.- Budget negotiation with management to secure necessary resources and strengthen operational capacity.- Re-establishment of constructive collaboration between DMI, countries, and technical partners through mediation and team-building efforts.- Close monitoring of developments and daily operational follow-up to secure deliverables in a tense context.Results- Project stabilization and restoration of its credibility with top management.- Establishment of a sustainable organization, a validated roadmap, and a motivated and high-performing team.- Tangible improvement in relations with countries and DMIs, enabling a return to a collaborative dynamic.- Guarantee of program continuity and securing critical milestones within the given deadlines.
- SandroE-Commerce Project Manager / SFCCRETAIL (SMALL BUSINESS)September 2022 - May 2024 (1 year and 9 months)Paris, France**Sector**: Fashion & Luxury / E-commerce & SFCC Migration**Objective**: Redesign and migration of 9 sites to Salesforce Commerce Cloud SFRA to improve performance, SEO, and scalability.**Missions**:- Business analysis & needs definition with workshops including SEO, UX, performance.- End-to-end project management: planning, multi-team coordination, budget monitoring, etc.- Supervision of external system integration (API, PIM, DAM, ERP).- Functional design of modules, considering SEO constraints.- Implementation of pre-migration SEO campaigns to limit traffic loss.- Quality management: functional testing, acceptance testing, load testing.- Change management support for internal teams with training & support.**Results**:- Successful migration with organic traffic maintained.- Improved page performance (loading time).- Gains in conversion / UX, reduction of post-launch incidents.**Tools**: Salesforce Commerce Cloud, Figma, Jira, Confluence
- KeringIT Project Manager - Headless & SFCCLUXURY GOODSJanuary 2023 - December 2023 (1 year)Paris, France**Sector**: Luxury / Headless architecture & e-commerce transformation**Objective**: Replatforming and headless architecture for the group's brands (Alexander McQueen, YSL) to make sites more modular, performant, and easier to manage.A headless architecture offers great flexibility by separating business logic management (backend) from the user interface (frontend). This allows for independent updates, promotes personalization for various channels, improves performance, simplifies content management, offers scalability, and enhances security, while enabling multi-channel distribution.**Missions**:- Feasibility study: constraint analysis, technical choices, risk definition.- Architecture & design in collaboration with architects.- Prioritization and technical backlog writing (user stories, specifications).- Agile project management (sprint planning, monitoring, retrospectives).- Integration of SEO services (SEO module, redirects, URL map).- Supervision of data migration and redirect implementation.- Performance optimization (loading time, SEO indexability).- Management of a team of 9 developers.**Results**:- Successful transition to headless architecture with SEO maintained.- Improved flexibility of multi-channel sites.👨🏫 Tools: SFCC, Algolia (Search), Contentful (CMS), Confluence, Jira
Reviews
F
Florian
Global Medical Omnichannel Director - L'Oréal Dermatological Beauty
Reviewed on 6/4/2026
Over the last years, Samira has been instrumental in supporting our B2B digital strategy - thanks again for your agility, reactivity and always-on support.
Stéphane
L'Oréal Dermatological Beauty
Reviewed on 8/13/2024
Samira was a fantastic partner on our recent project to launch a new design across 8 of our e-commerce websites. It was a big, complicated project – a lot of stakeholders across the organization in different countries – and her knowledge of our brand and how our teams work was so helpful. She just got it. She balanced managing the project really well with being hands-on and always there to help the team when we needed it. Plus, she always brought great energy to the open space! I would definitely recommend her for similar projects – we’re very happy with her work.
Recommendations
LT
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Education
- Executive MBA in Artificial Intelligence and Data InnovationDe Vinci Executive Education2025Formation de haut niveau orientée stratégie, management et innovation autour de l’intelligence artificielle et de la data. Approche pluridisciplinaire : IA appliquée, Data Science, Machine Learning, IA générative, NLP, Computer Vision, Automatisation, gouvernance et éthique. Développement de compétences en management de projets IA : cadrage stratégique, conduite du changement, pilotage de roadmap et gestion des risques. Travaux pratiques et cas concrets (proof of concept, hackathons, business cases en entreprise). Sujet de thèse : « L’IA pour faciliter les roll-outs de sites internet Master à l’international » — comment l’IA peut réduire les coûts et délais des déploiements multi-pays tout en garantissant la qualité et la conformité locale, avec un accent particulier sur la contribution de contenu et la traduction augmentée via IA. Ce MBA me permet d’allier 15 ans d’expérience en transformation digitale avec une expertise approfondie en IA appliquée, afin d’accompagner les entreprises dans leurs projets stratégiques et leur mutation digitale.
- Artificial Intelligence: Implications for Business StrategyMIT Sloan Executive Education2024Artificial Intelligence: Implications for Business Strategy
Certifications
- Artificial Intelligence: Implications for Business StrategyMIT Sloan Executive Education2024
- PMP - Project Management ProfessionalProject Management Institute2020