Freelancer profile translated to English.
Back to original languageAbout Sami
I help digital brands make their data speak to identify the right growth levers. My work involves in-depth analysis of marketing and product performance (SEA, CRM, SEO, UX...), then formulating concrete strategic recommendations to drive acquisition, retention, and conversion.
đź“Š My Approach
At Selency, I structured the entire growth strategy around:
multi-lever analysis (SEO, Ads, CRM, product UX),
data centralization & visualization (Looker, GA4, BigQuery),
and the formulation of action plans to increase engagement and revenue.
I work in support of marketing & product teams, bringing an external, analytical, and business-oriented perspective.
🧠My Typical Missions:
Acquisition performance audit (GA4, Looker, etc.)
Mapping of channels, funnels, and user behaviors
Identification of growth opportunities by segment
Strategic marketing / product recommendations
Support for KPI management (dashboards, visualization, tracking)
🚀 Why Work Together:
To transform your data into concrete decisions
To get a clear understanding of your acquisition / conversion levers
To align product, marketing, and data strategy towards business objectives
đź“© Let's discuss your challenges: audit, acquisition strategy restructuring, or clarification of your user data.
French
Native or bilingual
English
Native or bilingual
Arabic
Native or bilingual
Remote only
Primarily works remotely
Experience
- SelencyGrowth ManagerE-COMMERCEJune 2024 - Today (2 years and 2 months)Paris, FranceMission: manage growth & marketing strategy, performance analysis, identification of growth levers.1. Management of acquisition & retention levers- Management of key channels: Google Ads, affiliate program, SEO strategy, and CRM (email, push, in-app via Braze)- Improve user engagement, retention, and LTV while controlling costs2. Development of marketing strategy & business plan- Creation of a marketing mix plan aligned with revenue and margin objectives- Activation of new traffic sources and optimization of investments in existing channels- Structuring of a strategic vision focused on scalability and performance3. Data structuring & analytical management- Implementation of a reporting automation system for the Growth team- Design of dashboards on Looker Studio, utilization of BigQuery and GA4 for clear KPI tracking- Improvement of decision-making through effective visualization of performance data
- JacadiDigital Strategic Audit & Action PlanE-COMMERCEJune 2023 - December 2023 (6 months)Mission: analyze digital performance to optimize the customer journey and identify new growth opportunities.1. Behavioral & Purchase Journey Analysis- Study of customer interaction data (website, conversion funnel, cart abandonment)- Identification of friction points in the purchasing process- UX recommendations to improve conversion rates2. Sales & Advertising Performance Analysis- Review of sales data & advertising investments- Optimization of existing marketing campaigns: targeted adjustments- Improvement of ROAS (Return on Ad Spend) by +400%3. Identification of New Business Opportunities- Analysis of growing interest in a range of timeless products- Recommendation of a suitable product highlighting plan- Evaluation of new traffic acquisition channels4. Strategic Action Plan & Reporting- Consolidation of observations & prioritization of recommendations- Development of a multi-lever digital action plan- Submission of the report to e-commerce management
- Site E-commerce (Confidentiel)ManagerE-COMMERCESeptember 2022 - Today (3 years and 10 months)Paris, FranceMission: creation, management, and optimization of an e-commerce site with a performance-oriented approach.1. E-commerce Site Design & Launch- Creation of a specialized e-commerce site: product selection, branding, design, and user experience- Successful launch: €90,000 in revenue in the first year of operation, with 60% gross margin- Development of a pricing strategy and an optimized purchase journey2. Paid Acquisition Campaign Management- Setup and management of conversion-oriented Google Ads campaigns- Precise targeting, strategic keyword selection, regular adjustments- 300% ROAS achieved through iterations and continuous performance analysis3. SEO Optimization & Organic Visibility- In-depth research of relevant keywords- Optimization of product pages and internal linking- Results: gradual increase in organic traffic and improved search engine visibility4. Learning & Key Skill DevelopmentMastery of e-commerce fundamentals: acquisition, conversion, profitability- Rapid adaptation to market changes, continuous improvement of strategies- Cross-functional experience involving digital marketing, analysis, UX, and business strategy
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Education
- ESCP Business School: Advanced Studies Diploma in International Business Management - MSc (Master of Science)ESCP2022Cours fondamentaux : Finance d’Entreprise, Stratégie, Analyse Financière, Fusions-Acquisitions, Comptabilité, Négociation, Nouvelles Technologies. • Membre de la Clinique Juridique : Avis dans le domaine des nouvelles technologies.
Certifications
- ENGLISH LANGUAGE TEST (Grade : 8)IELTS2021