About Sami
Sami is a growth and performance marketer with 12 years across Ecommerce, SaaS, fintech, B2B services, and Web3. Founder of WeFlair, he has run 40+ client engagements and built revenue systems from zero, supported two startup exits, generated 17,000+ leads and built the acquisition engine behind £1.3M in DTC sales and $10M+ in Enterprise Deals. Strongest where tracking is broken, spend is leaking, and growth needs a full-funnel operator, not another campaign.
Arabic
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Remote only
Primarily works remotely
Experience
- Weflair, LLCFounder & Principle GTM OperatorDIGITAL AND ITFebruary 2022 - Today (4 years and 6 months)Valencia, SpainFounded and run WeFlair, a growth agency delivering paid media, performance design and CRO, lifecycle and CRM, AI visibility and SEO, and demand generation for 40+ clients across ecommerce, SaaS, fintech, logistics, real estate, entertainment, and B2B services.Generated 17,000+ leads for clients and run an 8-person delivery team across paid acquisition, creative, automation, lifecycle, analytics, and reporting.Client work spans Premier Farnell, The Conran Shop, The Fragrance Shop, BAT / VIP Vaping, Notcutts, TOFS, Pink Boutique, Travelsphere, Harrier Trail Running, CellPoint Digital, Merna Shipping, Molahin, HQ Software, RCT, Emax, CuzinBeats, Mawsim, My Destiny, and Meta Estate Empire.Rebuilt broken paid accounts: 4,108% shopping ROAS on a rebuilt Google Ads account, +836% ROAS with 68% less wasted spend for a real estate advertiser, and 63% of non-ICP search spend cut for an enterprise fintech.Ran CRO and personalisation programs: £4.5M in incremental annual revenue from a dedicated personalisation squad at a global B2B distributor, +70% YoY conversion growth for a garden retail group, +20% conversion lift for a fragrance retailer, and a 32% bounce rate reduction from a mobile-first redesign.Built lifecycle and CRM engines: +141.9% YoY email revenue, +40% email database growth from 160K to 224K profiles, a -43% to +32% new-customer turnaround for a nicotine retail brand, +153% won-back customers, and +25% second-order sales.Launched referral and local search programs: £1.3M in referral revenue at an £11 CPA on Mention Me, and +3,000% Google Maps views with +800% phone calls across a 120+ store estate.Ran B2B demand generation and ABM: €100M+ in enterprise pipeline visibility surfaced, 12,612 SaaS signups in a MENA market entry, and 3.8M impressions with 44 investor meetings for a Web3 platform.Runs delivery on an AI and automation stack: Apollo, Clay, n8n on Azure, Supabase, and custom agents for enrichment, reporting, and campaign ops.
- TalentomniaChief Marketing Officer & Co-founderE-COMMERCEFebruary 2021 - May 2021 (3 months)Valencia, SpainCo-founded an AI recruitment matching platform inside the Demium accelerator, owning positioning, customer narrative, early go-to-market, and investor storytelling.Turned a broad AI hiring concept into a clear B2B SaaS story around candidate matching, recruiter workflows, hiring speed, and talent-fit decisions.Ran customer discovery with recruiters, hiring teams, and startup stakeholders to test pain points, buying logic, and product narrative.Owned early GTM strategy across target segments, value proposition, messaging, acquisition channels, and validation experiments.Built the brand foundation: positioning, messaging, content angles, and the customer-facing explanation of the product.Developed the pitch narrative and market framing used with mentors, investors, and ecosystem partners, supporting a $100K seed raise.Translated technical AI matching capability into plain business language around hiring efficiency, candidate quality, and recruiter productivity.Ran repeated validation loops through stakeholder interviews, pitch feedback, competitor research, and messaging iterations.
- StartYourSales™Digital Marketing Specialist At | StartYourSales™E-COMMERCESeptember 2020 - February 2021 (5 months)Barcelona, SpainWe work with B2B companies ranging from Consultancies, Coaches to SMB and all the way up to Fortune 500, and we have unique strategies for each. And we enable our clients to generate their quota for "sales qualified leads" using LinkedIn
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Education
- Master of Business Administration - MBA, MASTER IN DIGITAL MARKETING & ANALYTICSENEB - Escuela de Negocios Europea de Barcelona2026
- Bachelor of BusinessMiddle East University - MEU2017Bachelor's degree, Bachelor In business administration (B.B.A) – Marketing
Certifications
- Shopping Ads CertificationGoogle2022
- Digital Marketing for SMB's certificationHubSpot2022
