About Sami
English
Fluent
French
Native or bilingual
Experience
- Hisense FranceTrade MarketerRETAIL (SMALL BUSINESS)October 2019 - December 2021 (2 years and 2 months)Paris, FranceDefinition of marketing tools by category, monitoring of the deployment schedule.• Implementation of Marketing On&Off line actions (POS displays, shop windows, web banners, ads...) in close collaboration with the sales department.• Commercial promotion of the brand through the field sales force. (talking points...)• Development of digital operations on client sites (banners, retargeting, social networks ...)
- FNAC DartyAssistant Merchandising Project ManagerRETAIL (LARGE RETAILERS)September 2015 - September 2017 (2 years)Paris, France- In-store visual communication: Organization of visual deployments, in conjunction with the supplier and various brands.- Implementation of Merchandising & Marketing plans: Using the Yoobic application, creating questionnaires distributed to all points of sale to verify execution.- Samsung POS: Organization of new visual deployments and management of the brand's various merchandising requests.
- Aurora lightingMarketing ManagerRETAIL (LARGE RETAILERS)August 2017 - Today (8 years and 10 months)Paris, France- Development and monitoring of promotional and product highlighting operations, defined with the marketing department and the sales team.- Creation of sales support materials and in-store display tools- Creation of catalogs/collections (DTP)- Development of promotional operations- Community Management- Organization and operational management of client events or trade shows- Management and monitoring of communication (Trade Press, Direct Marketing, adaptation of the French website)- Management and monitoring of the Marketing budget and participation in the development of the marketing plan
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Education
- Master in Strategic MarketingINSEEC2017