Freelancer profile translated to English.
Back to original languageAbout Sami
RevOps & Growth Specialist | Expert CRM, Marketing, Sales Process & Automation
Unlike "consultant" profiles or those "from agencies," I audit your processes, propose an improvement plan, AND implement your automations, fields & create all necessary assets (emails, quotes, etc.) myself.
💬 I collaborate closely with management teams as well as with the Marketing, Sales, Support, and Projects departments to **break down silos, automate and optimize internal processes**, ensuring smooth coordination and increased efficiency.
📈Objective:Bring my expertise to maximize organizational performance and support its sustainable growth: implementation of marketing, sales, operations, and billing automations and processes (CRM / Pennlyane, Sellsy connection) & CPQ: creation of quote templates, sales rooms, etc. (Hubspot, Pipedrive, Qwilr etc.)
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- People VoxMarketing, CRM & RevOps ManagerCONSULTING AND AUDITSAugust 2022 - Today (3 years and 10 months)Toulouse, FranceMarketing, CRM & RevOps ManagerToulouse, Occitanie, France🧲Definition and operational execution of the web marketing strategy(SEA, SEO, inbound marketing, etc.) to support growth objectives. Redesign of conversion funnels and our tracking & tagging plan. Management of 2 employees.📝Redefinition of the entire brand identity:graphic charter, logos, graphic universe, and positioning for our two business units: 🗳️ electronic voting & 📊 opinion polls.📌Project management for website redesignwith agency and integration + creation of all content autonomously.💡Complete CRM redesign then migration(Pipedrive then Hubspot with agency for data) to optimize the customer journey: MQL/SQL segmentation, scoring, integration of advanced automations to accelerate sales and automate marketing strategy, redesign of all forms and CTAs, billing and pipeline automations, etc.🕹️ Writing our user (app) & prospect life cycles. Definition of personas & acquisition processes + sales process. Training our users on the CRM, monitoring their activities, and managing CRM rights and tickets.💶 Migration of all our GP to Asana, definition andimplementation of numerous toolsautonomously,automations and internal processesaffecting all company departments (marketing, sales, support, project & billing).📊Key results:+110% qualified leads, CPA -40%, +16% commercial pipeline conversion rate, -80% user ticket response time, and +45% web traffic.
- BIG HAPPYTraffic ManagerJanuary 2021 - August 2022 (1 year and 7 months)Toulouse, France▪️Creation & Management of SEA/PPC/Display & Video campaigns for a portfolio of 90 clients with a monthly budget of €250K across various channels (GoogleAds, DV360, Facebook, TikTok, LinkedIn).▪️Management and configuration of their pixels & conversion tracking.▪️Client training & consulting, deliverable issuance, etc.▪️Creation of our Looker Studio reporting tools (formerly Google Data Studio).▪️Continuous improvement of our tools & processes.
- EuréciaGrowth specialist & MarketOps (CRM Hubspot / Zapier)January 2018 - January 2021 (3 years)Toulouse, France▪️ Responsible for multi-channel acquisition with a budget of €30k/month, managing Google, Bing, LinkedIn, and Facebook campaigns. 20% CPA reduction, 40% increase in MQLs.▪️ Growth Hacking: scraping, sales automations, lead reveal, etc.▪️ Implementation of HubSpot, application of inbound marketing strategy, implementation of lead scoring, and various optimizations (CTAs, forms, A/B testing) of the site, increasing the overall conversion rate by 7%.▪️ Implementation of tools & automations to simplify sales team processes and reduce their lead response time.
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Education
- Master ESC Digital Marketing (5-year program)Montpellier Business School2016
- EUROPEAN BACHELOR AUDIO ENGINEERING & SOUND PRODUCTIONIspra2018
Certifications
- Hubspot SalesHubspot2018
- Hubspot MarketingHubspot2018