About Sami
đ Expert Meta Ads (Facebook & Instagram) | Acquisition & Growth
French
Native or bilingual
English
Fluent
Experience
- Peak DigitalFreelanceOctober 2024 - Today (1 year and 8 months)đ Freelanceexpert for 5 yearsin online acquisition and advertising: Facebook Ads, Meta Ads (Instagram Ads)đMarketing strategy on Facebook Ads & Meta Adsâą Management/takeover of advertising accounts on Meta Ads (Facebook Ads and Instagram Ads) and Google Adsâą Advanced configuration of Business Manager and Pixel for Facebook Ads, Meta Ads, and Google Ads with conversion trackingâą Scaling and optimization of campaigns for maximum return on investment (ROI) on Facebook Ads, Meta Ads, and Google Adsâą Creation of targeted strategies by sector (ecommerce site, SaaS, mobile application, etc.)âą Complete audit of Facebook Ads, Meta Ads, and Google Ads accounts including analysis of budget, targeting, and creative contentđŻ Lead Generation with Facebook Ads, Meta Ads, and Google Ads:âą Development of lead generation strategies for physical and digital businesses via Facebook Ads, Meta Ads, and Google Adsâą Design of landing pages and conversion funnels optimized for Facebook Ads, Meta Ads, and Google Adsâą Use of retargeting to maximize the conversion of engaged prospectsđš Creative Strategy for Facebook Ads, Meta Ads, and Google Ads:âą Creation of creative briefs to test high-performing ads on Facebook Ads, Meta Ads, and Google Adsâą Analysis and optimization of ad performance based on current trends on Facebook Ads, Meta Ads, and Google Adsâą Constant monitoring to leverage new advertising trends on Facebook Ads, Meta Ads, and Google AdsMy clients and typical projects:đ E-commerce: jewelry, accessories, cosmetics, baby products, home appliancesđ Lead Generation: B2B companies, SMEs, sports clubs, real estate, and local businessesđ Startups and SaaS:đ Tourism and travel
- EASY CASH S.A.SExpert Facebook Ads - Meta AdsE-COMMERCEMay 2023 - Today (3 years and 1 month)Paris, Franceđ Facebook Ads and Creative Strategy to optimize sales on an e-commerce site in the refurbished sector.â Implementation of a digital acquisition strategy adapted to the business sectorâ Recommendations on the production of advertising creativesâ Recommendations on optimizing the website's conversion rateâ Implementation of Facebook Ads campaignsâ Optimization of Facebook Ads campaignsđ ROAS above 12
- LâOCCITANEExpert Facebook Ads - Meta AdsFASHION AND COSMETICSJanuary 2022 - Today (4 years and 5 months)Paris, Franceđ Facebook Ads Strategy and Creative Strategy to optimize online salesâ Analysis of the digital acquisition strategy already in placeâ Optimization of advertising creativesâ Optimization of integrated Facebook Ads formsâ Optimization of Facebook Ads campaigns
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Education
- Master in Digital Marketing - E-businessICD International Business School2021Master Marketing Digital - E-business
- Bachelor's Degree in Marketing and Business Development ManagementICD International Business School2019Licence Responsable du développement marketing et commercial
Certifications
- Meta Media Buying ProMeta2024