About Sami
French
Native or bilingual
English
Native or bilingual
Experience
- MytrafficGlobal Growth ManagerSOFTWARE PUBLISHINGFebruary 2022 - Today (4 years and 6 months)Paris, France-Managed a team of 4 growth marketers in 4 countries.-Implemented the go-to-market strategy for 4 countries: Inbound, Outbound, Content, Paid ---Created objectives and relationships with the sales teams of each country.-Created and optimized the lead generation machine - Scraping, automation, and enrichment.Results: Increased revenue from international markets from 25% to 30% & 50% of the sales pipeline from international markets.
- Reworld MediaAcquisition Marketing ManagerENTERTAINMENT AND LEISUREFebruary 2021 - February 2022 (1 year)Boulogne-Billancourt, France-Optimize and manage all multi-equipment and upselling levers for online and offline magazine subscribers (Google Ads, Social Media, Performance Display, Emailing, AffiliationâŠ)-Analyze customer lifetime value / acquisition source / sales typology to determine profitable acquisition costs per lever.-Create standardized launch plans for Upsell products or services: SVOD, Insurance, Books.-Propose and implement a test and learn methodology for the upsell plans of the group's various brands.-Create conversion paths using the group's assets (customer database, editorial newsletter subscribers, editorial site traffic (+150 million visits/month)).-Determine the best media acquisition mix through a combination of attribution model / customer profitability.-Ensure the proper functioning and optimization of e-commerce site acquisition. -Optimize Kiosque Mag and magazine acquisition campaigns to improve brand awareness and conversions.
- UrbrainPresident - FounderDIGITAL AND ITJuly 2018 - Today (8 years and 1 month)Paris-Creation of brand identity and website-SEO and SEM: Google Analytics, Google Adwords, Facebook Ads, Linkedin Ads.-Content creation for the blog-Email campaigns â 15% open rate / 14% click rate on average.-Communication toolkits for clients.-Implementation of monitoring KPIs (engagement rate, cost per product conversion rate).-Product Development: Creation and market launch of street marketing and event animation kits.-Marketing and sales strategy (Marketing Mix, Competitive Market, sales tools and processes).-Development of communication materials and prospecting tools.-Growth hacking (Emailing, landing pages, Social Media, lead capture).
Recommendations
Be the first to recommend Sami
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master 2, Entrepreneurship / Entrepreneurial StudiesNEOMA Business School2012Master 2, Entrepreneuriat / études entrepreneuriales
- Bachelor's Degree, English Language and Literature / LettersParis Sorbonne University (Paris IV)2008Licence, Langue anglaise et littérature / lettres