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Sami BouhiaSB

Sami Bouhia

CMO part-time - Head of Growth Part Time

€750/day
1 project
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Sami


đŸ‘‰đŸŒI am a B2B specialist, particularly in tech and SaaS projects.

With over 10 years of experience as a business creator and a specialist in digital marketing and growth marketing, I put my skills and network at the service of your growth. If you are looking for an experienced CMO / Head of Growth with all the flexibility of a freelancer, then write to me so we can discuss your project. 😊🚀

A graduate of Neoma Business School and a successful entrepreneur, the breadth of my digital marketing expertise has enabled me to generate tens of thousands of qualified leads and millions of euros in revenue over the past few years, in B2B, B2C, for all types of business sectors.

I handle:
- Marketing Mix
- Marketing Strategy
- Setting up an acquisition funnel,
- Setting up or optimizing paid campaigns (Google Ads, Linkedin Ads, Facebook and Instagram Ads),
- B2B lead generation for your sales teams,
- Conversion optimization on your website,
- Content creation,
- Automation.
- Training in Growth Hacking techniques.


Key Skills:

✅Growth Strategy & Marketing - Test and learn, Go to market, Growth Loop, Growth Flywheel.
✅B2B Content Marketing
✅B2B Digital Acquisition
✅SEO/SEM - Gads and LinkedinAds Audit
✅KPIs and Reporting - Dashboards and OKRs
✅Team Management
✅Training and Onboarding

I have implemented marketing, acquisition, and growth strategies and actions for the following companies:
🚀HP
🚀Rencart,
🚀Urbrain,
🚀AssessFirst,
🚀Reworld Media,
🚀MyTraffic
🚀Appartement TĂ©moin
🚀Street Designers
🚀reciTAL.ai

Feel free to contact me with any questions!
  • French

    Native or bilingual

  • English

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • Mytraffic
    Global Growth Manager
    SOFTWARE PUBLISHING
    February 2022 - Today (4 years and 6 months)
    Paris, France
    -Managed a team of 4 growth marketers in 4 countries.
    -Implemented the go-to-market strategy for 4 countries: Inbound, Outbound, Content, Paid ---Created objectives and relationships with the sales teams of each country.
    -Created and optimized the lead generation machine - Scraping, automation, and enrichment.
    Results: Increased revenue from international markets from 25% to 30% & 50% of the sales pipeline from international markets.
    Growth Marketing Inbound Marketing Outbound Marketing SEM Content Marketing Sales Funnel Team Management SEO
  • Reworld Media
    Acquisition Marketing Manager
    ENTERTAINMENT AND LEISURE
    February 2021 - February 2022 (1 year)
    Boulogne-Billancourt, France
    -Optimize and manage all multi-equipment and upselling levers for online and offline magazine subscribers (Google Ads, Social Media, Performance Display, Emailing, Affiliation
)
    -Analyze customer lifetime value / acquisition source / sales typology to determine profitable acquisition costs per lever.
    -Create standardized launch plans for Upsell products or services: SVOD, Insurance, Books.
    -Propose and implement a test and learn methodology for the upsell plans of the group's various brands.
    -Create conversion paths using the group's assets (customer database, editorial newsletter subscribers, editorial site traffic (+150 million visits/month)).
    -Determine the best media acquisition mix through a combination of attribution model / customer profitability.
    -Ensure the proper functioning and optimization of e-commerce site acquisition. -Optimize Kiosque Mag and magazine acquisition campaigns to improve brand awareness and conversions.
    Paid Ads Paid Social Growth Marketing Outbound Marketing Google Analytics
  • Urbrain
    President - Founder
    DIGITAL AND IT
    July 2018 - Today (8 years and 1 month)
    Paris
    -Creation of brand identity and website
    -SEO and SEM: Google Analytics, Google Adwords, Facebook Ads, Linkedin Ads.
    -Content creation for the blog
    -Email campaigns – 15% open rate / 14% click rate on average.
    -Communication toolkits for clients.
    -Implementation of monitoring KPIs (engagement rate, cost per product conversion rate).
    -Product Development: Creation and market launch of street marketing and event animation kits.
    -Marketing and sales strategy (Marketing Mix, Competitive Market, sales tools and processes).
    -Development of communication materials and prospecting tools.
    -Growth hacking (Emailing, landing pages, Social Media, lead capture).
    Growth Marketing Inbound Marketing Outbound Marketing Google Analytics Product Launch Business Strategy Marketing Mix

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Education

  • Master 2, Entrepreneurship / Entrepreneurial Studies
    NEOMA Business School
    2012
    Master 2, Entrepreneuriat / études entrepreneuriales
  • Bachelor's Degree, English Language and Literature / Letters
    Paris Sorbonne University (Paris IV)
    2008
    Licence, Langue anglaise et littérature / lettres

Skill set

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