Freelancer profile translated to English.
Back to original languageAbout Samia
1. Innovation Management: Construction and implementation of innovation strategy, animation of collective intelligence approaches, open innovation (CPS, Design Thinking), analysis and implementation of results (prototyping, POC), creation and animation of innovation labs
2. Strategy and Digital Transformation, Multichannel Customer Relationship
3. Strategic Marketing: studies, market penetration and development, targeting, segmentation, positioning and launch of offers/services
4. Business process modeling and optimization
5. Project management and steering
8. Change management
French
Native or bilingual
Spanish
Fluent
English
Fluent
Remote only
Primarily works remotely
Experience
- Consultante Senior IndépendanteSenior Consultant Innovation/Digital Marketing/Collective Intelligence AnimationCONSULTING AND AUDITSJuly 2017 - Today (8 years and 11 months)Paris, France
International PHARMACEUTICAL GROUP:
- Training of employees in collective intelligence/creativity workshop animation and creation of an innovation lab (as part of optimizing internal innovation processes, improving R&D project management, and the desire to disseminate innovative collaboration methodologies internally)#ALMA Y MATER: Manufacturer and distributor of custom decoration and furniture- Support for product offering repositioning- Redesign and optimization of e-commerce site#MY DRIVER: Premium private driver booking platform- Support for offering optimization and targeting improvement- Web platform optimization (UX design, SEO)#YUKA: Evaluation application for supermarket products- Communication support (Design and animation of a "Naming" creativity workshop within the "Makesense" incubator)- Communication and customer support during the application launch- Reporting technical anomalies and tracking resolution with the CTO#Training organization in Dermo-cosmetics- Video e-learning for natural cosmetics: Scoping (defining target audiences, adapting and formalizing content, filming video training sequences) - Happy CucumberFounderHEALTH AND WELLNESSDecember 2016 - September 2018 (1 year and 10 months)Paris, France Market research (trends, forecasts, segmentation, competition, qualitative/quantitative field studies) Development of the concept and formalization of the Business Plan Brand and visual identity design (Vision, Mission, Objective, Logo and variations) Website design (Site map, UI and UX design, Content strategy) Website development via WordPress CMS, Production and beta testing with 40 users Design and development of "introduction to natural cosmetics" product boxes (formulas + ingredients) and setting up an e-boutique Development of a user community: Social networks, introductory workshops in my own name for individuals and in partnership (La Vie Claire stores) Search for collaborations and partnerships with industry players (bloggers, trainers, distributors)
- DecolabCo-founderE-COMMERCEFebruary 2016 - August 2016 (7 months)Paris, France Market research, concept development, platform prototype development, prospect meetings NO GO: Artisans interested but financially struggling, reluctant to invest in e-commerce, saturated market
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Education
- Startup School CertificateY Combinator2018
- MOOC Becoming an Entrepreneur of ChangeHEC2017