Freelancer profile translated to English.

Description

A retail and e-commerce professional in the premium and luxury beauty sector, I support brands' digital development through optimizing e-retail activations, coordinating online content, and improving performance on e-commerce platforms and marketplaces. I am particularly motivated by the challenges of digital transformation in the luxury sector—the convergence of brand storytelling, premium content, and e-commerce performance—with a desire to contribute to global projects where coordination, digital strategy, and customer experience are at the heart of activations.

Languages

French
Native or bilingual
English
Fluent
Arabic
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

New flag GmbH
Key Account Manager Retail & E-commerce
FASHION AND COSMETICS
November 2025 - February 2026 (3 months)
Paris, France
Key accounts: Galeries Lafayette, Veepee, Marionnaud, and Lagardère Travel Retail. Brands: Living Proof, Color Wow, Olaplex, Tangle Teezer, Invisibobble. • Deployment and coordination of commercial/marketing/launch activations: retail and e-commerce. Coordination of Living Proof launch trade plan at Marionnaud (Challenge, Trade KCP, Till Displays). • Operational management of product launches and trade marketing initiatives. • Coordination between marketing, sales administration, logistics, and field partners. • Customer relationship management and operational project monitoring. • Analysis of commercial performance and reporting. • Optimization of web merchandising and product placement.
E-commerce Product Page and Brand Space Optimization Product Launch Coordination
LYSEOR
Retail & E-commerce Strategy - France & EMEA Launch (Consulting)
FASHION AND COSMETICS
March 2025 - December 2025 (9 months)
Paris, France
• Comprehensive retail mapping (France, Europe, Middle East): identification and qualification of high-potential distributors, concept stores, institutes, and e-retailers. • Optimization of product pages and assets on the merchant site (Lyséor | Luxury Perfumes & Skincare). • International competitive benchmarking: analysis of positioning, assortments, pricing, and activation strategies of niche and selective competing brands. • Construction of the France & EMEA launch plan: distribution strategy, sell-in objectives, assortment recommendations, and product storytelling adaptation. • Development of the 360° communication plan: activation calendar (influencer, press, digital, retail).
LVMH
Fenty Skin Assistant Brand Manager
July 2024 - December 2024 (5 months)
Paris, France
• Coordination of Sephora Europe Trade/E-trade activations: POS displays, promotions, GWPs, newsletters. • Product launches: operational coordination, stock allocation, and delivery tracking. • Development of web content & e-merchandising for Sephora EU sites (visuals, text, SEO). • Post-launch performance analysis: sell-in/sell-out KPIs, ROI, and optimization recommendations. • Creation of the Fenty Hair brand space on Sephora.com (referencing matrix; SEO and asset optimization).