Freelancer profile translated to English.
Back to original languageAbout Samia
I help fashion, luxury, and lifestyle brands build a strong and coherent identity through their branding, storytelling, and digital presence.
My expertise combines brand strategy, content direction, and social media to create clear, desirable, and differentiating brand universes.
I focus on defining positioning, building visual and narrative identity, as well as content strategy and visibility on social networks.
✦ What I do:
- Brand strategy & positioning
- Branding & storytelling
- Content direction & visual universe
- Social media strategy (Instagram, TikTok, Facebook...)
- Influencer campaigns & brand activation
- Digital campaign management
✦ Experience:
I have supported brands & artists (fashion, sports, lifestyle) in their communication strategy, repositioning, and digital campaigns, particularly in highly competitive environments.
✦ For whom:
Fashion, luxury, streetwear, beauty, and lifestyle brands looking to structure or strengthen their identity and digital presence.
✦ Results:
a clear and differentiating identity
a coherent brand image
increased visibility
an effective and structured content strategy
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- AURA conseil marketingFounderCONSULTING AND AUDITSSeptember 2025 - Today (11 months)I support brands in creating their brand identity and developing their digital presence, by designing a tailor-made strategy that combines branding, social media, digital marketing, and storytelling.
- Branding & brand identity:positioning, visual universe, and storytelling
- Social media & community management:engagement, management, and growth of social networks (Instagram, TikTok, LinkedIn)
- Influencer campaigns & strategic partnerships:collaboration with influencers and artists
- Content creation & art direction:visuals, videos, photoshoots, and music videos
- Digital marketing & social ads:digital advertising, acquisition, and performance optimization
- Brand activation & events:product launch, pop-ups, immersive experiences
- Clip “Sama” de l’artiste IkornerArt DirectorFILM AND AVJuly 2025 - August 2025 (1 month)Alger, AlgeriaCreative and strategic management of the music video, from concept to completion:
- Definition of the artistic universe and scriptwriting
- Styling direction and visual consistency with the artist's identity
- Choice of sets and establishment of the overall aesthetic
- Casting and direction of models
- Supervision of filming and coordination of technical & artistic teams
- Creation and staging of visual scenes to enhance storytelling
- Operational project management(organization, planning, production)
- Press relations management
Impact:a music video with a strong visual identity, designed to translate Ikorner's musical universe and enhance their artistic and digital presence. - Von Dutch ParisDigital Marketing ManagerLUXURY GOODSSeptember 2022 - Today (3 years and 11 months)Sèvres, FranceBrands managed:• Von Dutch and Von Dutch Paris• Charles JourdanResponsibilities:1. Digital visibility strategy:oDevelopment of communication strategies across all digital channels:social media (Instagram, TikTok, Facebook), websites, media partnerships, influencers, and artists.2. Digital marketing & social media:oDefinition of digital marketing, social media, and influencer strategies.oCreation and implementation of communication campaignson various social media platforms.3.Influencer & E-PR Partnerships:oManagement of influencer, artist, and media partnershipsto maximize brand visibility.oNegotiation and coordination of collaborations.4. Web and e-commerce projects:oCoordination of website redesigns and optimization of e-commerce strategiesto improve customer experience and conversion.5. Acquisition and retention strategies:oDevelopment of strategies for acquiring new customers and retaining existing ones.6. Advertising campaign management:oManagement of Social Ads campaigns(Instagram, Facebook, TikTok) and performance analysis to optimize results.7. Photoshoots & art direction:oOrganization of photoshootsfor product launch campaigns anddefinition of art direction(choice of locations, teams, and visuals).oWriting creative briefs, coordinating agencies, and managing the team duringphotoshoots.8. Press & influencer events:oOrganization of press and influencer eventsto promote brands.oManagement of event communication(invitations, logistics, visual content).
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Education
- Master's Degree, Strategic MarketingINSEEC2014Master 2, Marketing stratégique
- Communication Manager Level II (Master I), Public Relations, Press, Advertising and Applied CommunicationEFAP - School of New Communication Professions2013Responsable communication niveau II (master I), Relations publiques, presse, publicité et communication appliquée