Freelancer profile translated to English.
Back to original languageAbout Sam
Here's my pitch: I'm an Australian journalist based in Paris with 20 years' experience in copywriting, digital content strategy, and video production for brands and enterprise.
🇦🇺 Australian journalist based in Paris, I leverage 20 years of experience in copywriting, digital content strategy, and video production to support brands and companies in their communications.
Journalist
English-speaking copywriter and digital video journalist for France 24, I managed a newsroom and transformed complex international topics into accessible and impactful stories. Today, I apply these skills to the business world, notably as editorial manager at Sonepar, a global leader in electrical distribution solutions (32 billion euros in revenue).
Content Director
As Global Head of Content at Danone, I designed a new digital strategy to support the deployment of the "One Health, One Planet" brand platform for this FMCG giant (29 billion euros in revenue).
Brand Copywriter
I use the fundamentals of advertising and marketing to create impactful and memorable messages. Specializing in the beverage, e-commerce, luxury, and lifestyle sectors, I have collaborated with renowned brands (Mumm, Martell, Instagram) on CRM, e-mailing, web, and CSR campaigns.
Video Producer
Producing content today means mastering AI tools to streamline the creative process. My videos shot at the Cannes Lions Festival 2024 reached over a million people on TikTok and Instagram.
Let's discuss! 💬
French
Fluent
English
Native or bilingual
Swedish
Fluent
Can work on-site
Paris 10e Arrondissement (up to 50km)
Experience
- Pernod RicardEditor In ChiefNovember 2021 - Today (4 years and 9 months)Paris, France
- Samedi MediaFounder, Content DirectorNovember 2010 - Today (15 years and 9 months)Paris, FranceSamedi Media is a media and content company founded with one simple goal: to produce content even you would watch or read on a Saturday. We work with major European B2B, B2C, and entrepreneur brands to add a little zest for life to the way you communicate. Founded by an Australia journalist in Paris, we pride ourselves on an easy going approach that's no nonsense when it comes to delivering quality concepts. Our wider network includes experts in videography, motion design, journalism and, basically, anyone you could possibly need.
- FRANCE 24Web and Digital Video JournalistFebruary 2011 - February 2022 (11 years)Paris, FranceFrance24 is France's flagship non-stop news service outside of its national borders. For 2.5 years, as an Internet desk journalist and liveblogger in its Paris studios, I wrote articles and managed web content for its English desk.
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Education
- Master's degree, Innovation and EntrepreneurshipHEC PARIS2018Master's degree, Innovation and Entrepreneurship
- Journalism, PoliticsRMIT University2003Journalism, Politics