Freelancer profile translated to English.

Description

I tell your story, I explain your concept, and I dress your brand.

Director and art directorspecializing inmotion design**, I have **30 years of experiencein the animated graphics universe.

Examples of expertise

• Visual identity for a brand or media (TV/radio/web)
• Educational film explaining a technology
• Creation of TV branding & trailers
• Graphic animations for a social media campaign
• Marketing video for a product launch
• Animated film for numerical analysis

Types of clients

Media (TV, radio, web)
Companies (IT, tech, finance, health, cyber)
Educational (children, art, education, prevention)
Leisure (games, action sports, educational)

See you soon

Sam Burkardt

Industry field of expertise

Languages

English
Conversational
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Le Groupe La Poste
Visual identity and cybersecurity awareness campaign
PUBLIC SECTOR
October 2018 - June 2025 (6 years and 8 months)
Paris, France
Art direction and complete production of the visual identity and a cybersecurity awareness campaign

*1. Visual identity redesign

Logo creation:
Design of a modern logo, symbolizing security, innovation, and belonging to the La Poste Group, approved by senior management.

Global graphic charter:
Development of an Office documents charter (PowerPoint, Word, Excel)
Design of printed documents (brochures, posters, internal materials)
Creation of email signatures and graphic elements for the intranet
Creation of a pictogram library

*2. Cybersecurity awareness campaign

Design and animation of 10 video spots:
Scripting of short animated modules (motion design format) to raise employee awareness of cyber risks (e.g., phishing, password management).
Art direction: Choice of a striking visual style, combining simplicity and impact, to capture attention and aid memorization.
Production and animation: Complete realization (storyboard, design, editing, sound design) in collaboration with the group's cyber experts.

Creation of a printed document:
Design of a practical guide summarizing best practices, distributed to all employees.

Key skills mobilized

Art direction: Definition of a strong visual identity, aligned with the group's security and innovation values.
Project management: Coordination of design, validation, and production stages, respecting deadlines and technical constraints.
Visual pedagogy: Transformation of technical concepts into accessible and memorable messages.
Creative versatility: Mastery of design tools (Adobe Creative Suite), animation (After Effects), and print/digital production.
Visual Identity Art Direction Motion Design Communication Strategy Logo Design
Sony
Educational graphic films
TECH
March 2015 - August 2018 (3 years and 5 months)
Paris, France
Creation of 3 graphic films for Sony (2015–2018)
ForSony Professional Solutions Europe– Sector: Audiovisual and professional broadcast technologies

Design and production of graphic video materials to promote innovative technical solutions, as part of a long-term collaboration with Sony. Each project strengthened client relationships and opened the door to new assignments, demonstrating an ability to adapt to various challenges and translate technical concepts into clear and engaging messages.

Materials adopted by Sony sales teams and showcased at trade shows (IBC, NAB).

Film on the XAVC professional video codec (2015)
Explaining the technical advantages and optimal use of the XAVC codec (compression, image quality, compatibility) for video professionals.
Film on the Virtual Production service (2018)
Presenting a lightweight and professional broadcasting solution, ideal for live productions or constrained environments.
Film on the LMD-A monitor range (2018)
Highlighting the LMD-A range, designed for independent professionals and small studios, emphasizing its color accuracy and value for money.
Video Production Video Marketing Creative Motion Design Art Direction
Electrorouge
Art director and director
ARTS AND CRAFTS
January 2001 - Today (25 years and 5 months)
Paris, France
Tell your story
Explain your concept
Dress your brand

Direction, art direction, and animation of educational films, animated visual identities, TV branding, commercials, music videos, title sequences, short programs, and campaigns for social media.

Freelance assignments.
Video Production Motion Design Graphic Design Visual Identity Art Direction