Samaria Morgan

• ● Delivered research-driven insights on conversion funnel optimization, leading to a 27% increase in site leads for a leading children's hospital site

• ● Communicated 5 complex datasets into actionable narratives, owning each study from scoping through delivery—writing briefs, proposals, leading recruitment, testing, and synthesis artifacts to support cross-functional stakeholders in an agency setting, resulting in insights that informed $17k+ in product strategy decisions

• ● Directed multi-phase UX analysis (survey of 250+ users, +13 moderated interviews), identifying adoption barriers, trust gaps, and clarity issues that informed content strategy for Google Pay and fintech partners

• ● Led user-driven UX proposal to client executives, clarifying key misperceptions and influencing product via accessibility research, resulting in an 11 % lift in organic search visibility for a nationally acclaimed financial institution

• ● Directed a moderated AI Search Behavior Study to identify how users engage with AI Overviews in Google SERPs; findings informed AI/ML-enabled solutions to gain brand authority with a zero-click strategy, resulting in a 23% lift in engagement across high-priority financial pages

• ● Collaborated within a cross-functional technology organization to implement progressive disclosures on interactive calculators, reducing call center inquiries by 12% for a top mortgage lender

• ● Executed 7 research-led design interventions based on heatmap and qualitative analysis for a Fortune 500 banking client's Digital Tools pages, to identify drop-off points, resulting in a 9% increase in app-download conversion

• ● Produced client deliverables by blending data visualization and user voice—leveraging ratios, voice clips, and storytelling, resulting in driving 30% faster executive decision-making and inspiring strategic partnerships with external product teams

• ● Organized multiple users, responsive scenarios, and collaborative touchpoints to eliminate roadblocks and create optimal team workflows and growth, resulting in boosting operational efficiency and client satisfaction scores by 20%+

• ● Operated on cross-functional teams to implement an internal procurement process, increasing scope prehension by 57%, leading to +5M in additional revenue over 2 quarters

• ● Lowering discord by 17% after collecting feedback from stakeholders and upper management

• ● Implemented a Utilization Report on new project engagement, including scheduling, project kick-offs, and performance tracking, improving network latency by 31 %