Freelancer profile translated to English.
Back to original languageAbout Samantha
Senior Digital Marketing Consultant & Part-time CMO
I support executives, general management, and marketing departments in **defining, managing, and structuring their digital marketing strategy**.
My role is to help organizationsclarify their business priorities**, identify relevant growth levers, and **make strategic choicesto align marketing with commercial and financial objectives.
I intervene in particular on:
▪️ Definition of marketing vision and strategy (short, medium, and long term)
▪️ Structuring acquisition and lead generation levers (SEA, LinkedIn Ads, SEO, GEO, content...)
▪️ Optimization of customer journeys and digital experience
▪️ Performance and key indicator management
▪️ Organization and coordination of internal teams, service providers, and agencies
▪️ Scoping of marketing roadmaps and alignment with business challenges
▪️ Support for executives in marketing decision-making
I can intervene on a one-off or ongoing basis, in strategic consulting, management, or framed operational support, always with the objective of making digital marketing a concrete lever for growth and performance.
đź‘‹ About me
Since 2019, I have been working with B2B and B2C clients in demanding environments (private banking, SaaS, healthcare, training...). This diversity allows me to quickly develop a fine understanding of target audiences, their challenges, and their decision-making levers, to translate them into actionable and high-performing strategies.
French
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Can work on-site
Paris (up to 50km), Deauville (up to 10km), Caen (up to 10km)
Experience
- NEUFLIZE OBCMarketing Consultant - Online AcquisitionBANKING AND INSURANCEMay 2023 - Today (3 years and 2 months)Paris, FranceLead Generation:Bringing my expertise to support digital teams in their online prospect acquisition activities.*LinkedIn Ads:Channel management (scoping, content creation, targeting, agency supervision) => resulting in 100+SQP HNI/Corporateand a drastic decrease in CPL.*SEA/Google Ads:Design of landing page mock-ups by key business themes, keyword and ad review, agency brief.Digital Marketing:Strengthening the bank's positioning and making it shine in its ecosystem.*Benchmarks and Competitive Intelligence:Brand positioning, digital presence, and strategies (websites, organic LinkedIn content, LinkedIn Ads...).*LinkedIn Ads:Launch and optimization of "awareness", "engagement", "traffic" campaigns.*Organic LinkedIn:Managing the company page (calendar, editorial line, content creation).Other marketing interventions and operational support to the team, including:
- Scoping and project supervision for print sales support.
- Implementation of an internal "CSR Communication" study for front-office employees.
- Management of email campaigns.
- Recommendations for SEO/UX optimization of the showcase site.
- EI SamanthaInternational Project Management & Marketing ConsultantCONSULTING AND AUDITSSeptember 2019 - Today (6 years and 11 months)Boulogne-Billancourt, France📌inzee.Care (by Idelyo) - platform for healthcare professionals and their patients‣ Consulting and project management‣ Website page redesign‣ Marketing automation (Hubspot)📌Free-Work (formerly Freelance-info and Carriere-info) - IT Jobboard‣ Content management and strategy.📌TROOPS - SaaS for agencies and interim groups‣ Editorial strategy and content.‣ Lead acquisition: management of the "Phygitalization of Interim Agencies" white paper creation project.‣ Lead nurturing: creation and distribution of a monthly newsletter to executives of interim groups.‣ Showcase site and blog: proofreading, editing, and writing articles; Revision of the editorial line: aligning topics with the target audience and adopting a more professional tone of voice.‣ Social media: creation and scheduling of content for social networks (Facebook, LinkedIn); Realignment of the editorial strategy with the target audience, redesign of descriptions and CTAs to clarify the value proposition and optimize referencing.‣ Supervision of 2 PR agencies.‣ Functional specifications for migrating the blog from Ghost to Contentful📌BIG CITY - Mobile application CMS‣ Brand redefinition work with the client: values, positioning, competitive advantages, target audiences...‣ Solutions benchmarking (city hall and territory applications, bar/restaurant applications...), competitor website benchmarking / related markets‣ Design of the bigcity.app showcase website: sitemap, writing, translation.📌AMI-HAUTEUR.COM - sale of access equipment for working at height‣ Email marketing: newsletters, promotional offers, sales landing pages...‣ Copywriting of an ebook on rolling scaffolding.📌NETPARTNER - web agency specializing in Google SEO‣ SEO writing for the jardin-maison.com website📌ARTVIEW - 3D virtual tours and digital communication for Art galleries‣ Copywriting of communication materials for the launch of a premium service.📌YUZZITPRO - Video editing SaaS for media and communication professionals‣ Competitive analysis and marketing repositioning.‣ Showcase website redesign: brief, call for tender, sitemap, copywriting of content in English and French, web agency coordination._______________________________________________👉 Sectors I have had the opportunity to work with:- Perfumes & cosmetics- Tourism & hospitality- Health / HealthTech- Insurance / InsurTech- Video editing SaaS- SaaS Talent & HR / Jobboard- Aeronautics- App CMS- Press
- YuzzitProMarketing ConsultantSOFTWARE PUBLISHINGSeptember 2019 - December 2019 (3 months)Paris, FranceYuzzitPro is a video editing SaaS for media and communication professionals. In 2019, YuzzitPro joined TF1's acceleration program at Station F.âś” Competitive analysis and marketing repositioningâś” Showcase website redesign: brief, call for tender, sitemap, copywriting of content in English and French, web agency coordination.âś” Recommendation of editorial strategy and content management (social media, emailing, newsletters, blog)
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Education
- Master in Marketing of Fast-Moving Consumer GoodsESSCA - School of Management2014
- ACACED option dog and catNOOE2021La formation ACACED (Attestation de Connaissances pour les Animaux de Compagnie d’Espèces Domestiques) a pour objectif de transmettre des connaissances sur les besoins biologiques, physiologiques et comportementaux des animaux, leur sélection et la législation dans le domaine.